FREE TEMPLATE

Threads content calendar template: posts, topics and replies planned

A Threads content calendar plans what you'll post each day on Threads: the text, its length, the one topic you tag, any photos or video, and the time you set aside to reply. This one is filled in for a fictional bookshop café, with a planner for multi-post threads and a weekly review. Download the filled example or the blank CSV, free with no signup.

Free, no signup · Updated · Opens in Excel, Google Sheets or Numbers

Download

In Google Sheets: File, Import, Upload, then pick the CSV.

What's inside

  • A two-week calendar: date, time, type, pillar, post text with a count against Threads' 500 characters per post, topic tag, media and status
  • A planner for multi-post threads, with each post's text and length
  • A weekly review of views, replies, reposts and likes for each post, with a keep-or-change note
  • A filled example for Kettle & Quill, a fictional bookshop café (every figure is made up), and a blank CSV of each sheet

How to use it

  1. Pick three or four pillars, such as recommendations, behind the scenes, events and questions for your followers.
  2. Plan conversation, not announcements. Threads suits questions, opinions and short updates that people want to reply to.
  3. Write each post in the sheet and check the count. If a post goes over 500 characters, Threads adds another post to the thread.
  4. Tag one topic per post. Threads allows one, and it can be up to 50 characters, spaces included.
  5. Add photos or a video where they help. The Threads app lets you attach up to 10 items to a post.
  6. Block out reply time on the calendar. A question with no answers from you is a missed conversation.
  7. At the end of each week, fill the review and plan more of what people replied to.

Preview: Two-week calendar

A filled example for a made-up small business, first 8 of 10 rows.

DateTimeTypePillarPost textCharacters (500 per post)Topic tag (1 per post)MediaStatus
Mon 9 Nov08:30QuestionCommunityWhat's the book you've recommended to more people than any other? Ours is on the counter today with a handwritten note. Tell us yours and we'll make a shelf of your answers.173Book recommendationsPhoto of the counter bookPosted
Tue 10 Nov12:00PostBehind the scenesDelivery day: 14 boxes of new books, one very happy bookseller and a café queue asking what's inside. The best bits are in the photos.134Indie bookshops6 photosPosted
Wed 11 Nov19:00Thread (3 posts)RecommendationsHow we choose which new books go on our front table, in three posts.68BooksNonePosted
Thu 12 Nov13:00RepliesCommunityReply session: 20 minutes answering every reply to Monday's question.n/an/aNoneDone
Fri 13 Nov16:00PostEventsAuthor evening on Thu 26 Nov at 7pm: Jo Marsh reads from her new novel set on the canal. Tickets include a drink. Book a seat through the link in our bio.154Book eventsPhoto of the author (with permission)Posted
Mon 16 Nov08:30PollCommunitySettle a café argument: do you ever read the last page first?61ReadingPoll: never, sometimes, alwaysScheduled
Tue 17 Nov12:00PostRecommendationsA gift we keep coming back to: a book and a voucher for a pot of tea, wrapped together. We'll wrap it for free until Christmas Eve.131Christmas giftsPhoto of a wrapped bookScheduled
Wed 18 Nov19:00Quote postCommunityThank you, Sam. The window took two evenings and a lot of tape, and we'd do it again.85Indie bookshopsQuoting a customer's post about our windowDraft

Preview: Thread planner

A filled example for a made-up small business.

ThreadPostTextCharacters (500 per post)Media
How we choose the front table1 of 3How we choose which new books go on our front table, in three posts.68None
How we choose the front table2 of 3First, someone here has to have read it and want to talk about it. If none of us can say why you'd love it in one sentence, it goes on the shelves instead.155Photo of the front table
How we choose the front table3 of 3Second, we mix it up: one new novel, one local author, one book for children and one we think is overlooked. Tell us what you'd put on it.138None

Preview: Weekly review

A filled example for a made-up small business.

PostTypeViewsRepliesRepostsLikesKeep or change
Most recommended bookQuestion3,4108612210Keep: questions got the most replies (example)
Delivery day photosPost1,92094143Keep: photos of new stock are liked but get few replies
How we choose the front tableThread2,2603118167Keep: one thread a week
Author eveningPost1,1506758Change: post a short clip of last year's evening
NoteAll figures are made up for this example

Tips

  • Kettle & Quill, its staff, the author and every figure in the example are made up. The posting times are the example shop's choices, not a recommendation.
  • Threads' help centre says a thread can include text, links, photos and videos, that you can attach up to 10 items in the app, and that if your post contains more than 500 characters another post is added to the thread automatically (checked on 15 October 2026).
  • Threads' help centre says you can include up to one topic per post, and that a topic can be up to 50 characters and may contain spaces and special characters (checked on 15 October 2026).
  • Plan reply sessions as well as posts. On a conversation-led platform, answering people is part of the plan.
  • Ask before quoting or reposting a customer's post with your business name on it, and note in the media column that they agreed.
  • Zolyp, which makes this template, publishes to Threads alongside Instagram, Facebook and the other platforms it supports, and writes each platform its own version of a post. You approve each one before it goes out.

Common questions

What should a Threads content calendar include?

The date, time, type (post, multi-post thread, poll, quote post or reply session), pillar, post text and its length, the topic tag, media and a status. A weekly review shows which posts started conversations.

How many characters can a Threads post have?

Threads' help centre, checked on 15 October 2026, says that if your post contains more than 500 characters, another post is added to the thread automatically. Plan each post to stand on its own within 500 characters.

How many topic tags can I use on Threads?

One per post, according to Threads' help centre, checked on 15 October 2026. A topic can be up to 50 characters and may include spaces, so you can tag a phrase such as 'book recommendations'.

Are the figures in the example real?

No. The bookshop and every figure are made up to show how a filled calendar and review read. The character counts are correct for the example posts.

Related

More free templates