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- Monthly calendar: filled example (CSV) · blank (CSV)
- Events and offers: filled example (CSV) · blank (CSV)
- Monthly review: filled example (CSV) · blank (CSV)
In Google Sheets: File, Import, Upload, then pick the CSV.
What's inside
- A monthly calendar of Page posts, Reels, Stories and Events with copy outlines, links, boost decisions and status
- An events and offers sheet that schedules the announcement and reminders for each date
- A monthly review of reach, reactions, comments, shares, link clicks and the bookings each post led to
- A filled example for Nonna Rosa's, a fictional restaurant (every figure is made up), and a blank CSV of each sheet
How to use it
- List the dates that matter this month first: events, offers, holidays and menu changes.
- Fill those posts in, then fill the gaps with your regular themes, such as the kitchen, the team and your customers.
- Match the format to the job: photos for dishes, Reels for the kitchen, Stories for today's specials, Events for anything people should put in their diary.
- Give every post one action: book, call, order or reply.
- Decide in advance which posts deserve a boost and how much, and only boost a post that's already doing well.
- Answer comments and messages the same day. On a local Page, a question about a table is often a booking.
- At the end of the month, fill the review, including bookings people said came from Facebook.
Preview: Monthly calendar
A filled example for a made-up small business, first 8 of 13 rows.
| Date | Post type | Topic | Copy outline | Link or call to action | Boost? | Status |
|---|---|---|---|---|---|---|
| Mon 2 Nov | Photo | New winter menu | Three new dishes in one post, with prices in the text | Book a table (link) | Yes, £25 over 5 days (example) | Posted |
| Wed 4 Nov | Reel | Kitchen | Nonna Rosa rolling pasta by hand, 20 seconds, no voiceover | Comment: which shape should we make next? | No | Posted |
| Fri 6 Nov | Story | Today's special | Photo of the special with the price | Reply to reserve a portion | No | Posted |
| Sat 7 Nov | Event | Pasta-making night, Thu 26 Nov | Create the Event: date, time, price and what's included | Event with booking link | No | Posted |
| Tue 10 Nov | Photo | Team | Meet Marco, our new head waiter, and the question he's asked most | Comment to say hello | No | Scheduled |
| Thu 12 Nov | Reel | Customers | A regular's birthday dessert, filmed with their permission | Book your birthday table | No | Scheduled |
| Sat 14 Nov | Post with link | Christmas bookings | Christmas menu, dates and deposit | Book Christmas (link) | Yes, £40 over 7 days (example) | Scheduled |
| Tue 17 Nov | Photo | Suppliers | The farm our mozzarella comes from | Question: what would you like to know about our suppliers? | No | Draft |
Preview: Events and offers
A filled example for a made-up small business.
| Event or offer | Date | Facebook Event? | Announce on | Reminders on | Booking link | Notes |
|---|---|---|---|---|---|---|
| Pasta-making night | Thu 26 Nov, 7pm | Yes | Sat 7 Nov | Thu 19 Nov, Tue 24 Nov (Story) | Booking page (placeholder) | 20 seats, £35 each including dinner (example) |
| Christmas menu | 1 to 24 Dec | No | Sat 14 Nov | Sat 28 Nov, Sat 5 Dec, Sat 12 Dec | Booking page (placeholder) | £10 deposit per person (example) |
| Christmas Eve family lunch | Thu 24 Dec, 12pm | Yes | Sat 28 Nov | Thu 10 Dec, Thu 17 Dec | Booking page (placeholder) | Children's menu included |
| Hogmanay dinner | Thu 31 Dec, 7pm | Yes | Tue 1 Dec | Tue 15 Dec, Mon 28 Dec | Booking page (placeholder) | Set menu; ask about dietary needs when booking |
| January lunch offer | 5 to 29 Jan | No | Mon 28 Dec | Mon 11 Jan, Mon 25 Jan | n/a: walk-in | Two courses for £15 (example) |
Preview: Monthly review
A filled example for a made-up small business.
| Post | Type | Reach | Reactions | Comments | Shares | Link clicks | Bookings mentioned | Keep or change |
|---|---|---|---|---|---|---|---|---|
| New winter menu (boosted) | Photo | 6,420 | 184 | 22 | 9 | 61 | 7 | Keep: boost menu launches only |
| Pasta rolling | Reel | 4,880 | 236 | 41 | 18 | n/a | 2 | Keep: kitchen Reels every other week |
| Pasta-making night | Event | 2,150 | 63 | 15 | 11 | 38 | 20 (sold out) | Run it monthly |
| Meet Marco | Photo | 1,240 | 97 | 28 | 1 | n/a | 0 | Keep for warmth, not bookings |
| Christmas menu (boosted) | Post with link | 7,310 | 142 | 19 | 24 | 88 | 12 | Keep; post the menu as an image too |
| Note | All figures are made up for this example |
Tips
- Nonna Rosa's, its staff and every figure in the example are made up. The prices and boost budgets show the layout, not what to spend.
- Use a Facebook Event for anything with a date and time, then point every post about it to the Event so people find the details in one place.
- Decide boosts in advance with a budget per post, and check the review before boosting again. A boost that brought no bookings is a cut, not a repeat.
- Reply to comments and messages the same day. For a restaurant, a question about a table is a booking waiting to happen.
- If you run a giveaway on your Page, read Meta's Pages, Groups and Events policies first: they say a promotion must not require or incentivise people to share, repost or tag others (checked on 15 October 2026). Our giveaway plan has a full checklist.
- Zolyp, which makes this template, writes, designs and schedules Facebook posts with the rest of your week, and you approve each one before it goes out.
Common questions
What should a Facebook content calendar include?
The date, post type, topic, a copy outline, the link or call to action, whether you'll boost it and a status. A separate sheet for events and offers keeps announcements and reminders on track.
How often should a local business post on Facebook?
As often as you have something worth saying and can answer the replies. Plan a month, see in the review which posts led to bookings or messages, and adjust. Three or four good posts a week suits the example restaurant; your number may differ.
Can I run a giveaway on my Facebook Page?
Yes, within Meta's rules. Its Pages, Groups and Events policies, checked on 15 October 2026, say you must follow the law (for example official rules and disclosed eligibility), entrants must release Meta from liability and acknowledge it isn't involved, and the promotion must not require or incentivise sharing, reposting or tagging others.
Are the figures in the example real?
No. The restaurant, its events and every figure are made up to show how a filled calendar and review read.
Related
- Facebook scheduling guide
- How the Facebook algorithm works
- How to post Facebook Reels
- Facebook Page insights
- Facebook post generator
- Best time to post on Facebook
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