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- Monthly calendar: filled example (CSV) · blank (CSV)
- Post bank: filled example (CSV) · blank (CSV)
- Monthly review: filled example (CSV) · blank (CSV)
In Google Sheets: File, Import, Upload, then pick the CSV.
What's inside
- A monthly calendar for the company page and two founders: date, who posts, pillar, format, hook, outline, call to action, length and status
- A post bank of ideas by pillar, so a quiet week never starts from a blank page
- A monthly review of impressions, reactions, comments, reposts, clicks and the enquiries a post led to
- A filled example for Ledger & Lime, a fictional bookkeeping firm (every figure is made up), and a blank CSV of each sheet
How to use it
- Decide who posts: the company page, the people behind it, or both. Plan them in one calendar so they don't repeat each other.
- Pick three or four pillars your buyers care about, such as practical tips, client stories and how you work.
- Write the first line of each post before the rest. It's the line that has to earn the read.
- Choose the format that suits the idea: text for an opinion, a document for a step-by-step guide, a short video for a face-to-camera tip, a poll for a quick question.
- Keep an eye on length. LinkedIn's help centre says posts can contain up to 3,000 characters; most ideas need far fewer.
- Give each post one call to action, such as a question to answer, a link or a booking.
- At the end of the month, fill the review, including any enquiry that mentioned a post, and move next month's plan towards what worked.
Preview: Monthly calendar
A filled example for a made-up small business, first 8 of 12 rows.
| Date | Posted from | Pillar | Format | Hook (first line) | Outline | Call to action | Length | Status |
|---|---|---|---|---|---|---|---|---|
| Tue 3 Nov | Company page | Practical tips | Document (PDF carousel) | Five receipts worth keeping before January. | One receipt type per page, with a one-line reason | Save it for January | About 400 characters plus 7 pages | Posted |
| Wed 4 Nov | Amira (founder) | How we work | Text | We said no to a new client last week. Here's why. | The work that didn't fit, how we referred them on, what we learned | Question: how do you decide which work to take? | About 1,300 characters | Posted |
| Thu 5 Nov | Company page | Client stories | Image | From a shoebox of receipts to month-end in two days. | A client story shared with permission: before, after and one quote | Link: book a 20-minute call | About 900 characters | Posted |
| Tue 10 Nov | Company page | Practical tips | Text | Six questions to ask before you hire a bookkeeper. | One line per question | Comment with the question you'd add | About 1,000 characters | Scheduled |
| Wed 11 Nov | Dan (founder) | Behind the scenes | Short video | What month-end actually looks like at our desk. | A 60-second walk-through of the checklist we use | Question: what does your month-end look like? | Caption about 500 characters | Scheduled |
| Thu 12 Nov | Company page | Deadlines and news | Text | A tax deadline is coming. Here's our checklist. | Our own checklist, with a link to the official guidance for the date | Link to the official page | About 1,100 characters | Scheduled |
| Tue 17 Nov | Company page | Client stories | Document (PDF carousel) | Three changes that gave a café owner four hours a month back. | A client example (with permission), one change per page | Link: book a call | About 500 characters plus 5 pages | Draft |
| Wed 18 Nov | Amira (founder) | How we work | Poll | Where do you keep your receipts? | Options: an app, a folder, a shoebox, my inbox | Vote, then tell us why in the comments | Poll plus about 300 characters | Draft |
Preview: Post bank
A filled example for a made-up small business, first 8 of 10 rows.
| Pillar | Idea | Best format | Who posts | Used? |
|---|---|---|---|---|
| Practical tips | How to set up a separate business bank account, step by step | Document | Company page | No |
| Practical tips | The three reports we read first every month | Image | Company page | No |
| Practical tips | What to send your bookkeeper at month-end | Document | Company page | Yes, 19 Nov (as a checklist) |
| Client stories | A florist who moved from spreadsheets to an app | Image and quote | Company page | No |
| Client stories | What a client wished they'd known in their first year | Short video | Company page | No |
| How we work | Why we ask for a 30-minute call before quoting | Text | Amira | No |
| How we work | What we do in a client's first week | Document | Company page | No |
| Behind the scenes | Our office dog and the Friday afternoon tidy-up | Image | Dan | No |
Preview: Monthly review
A filled example for a made-up small business.
| Post | Posted from | Format | Impressions | Reactions | Comments | Reposts | Link clicks | Enquiries that mentioned it | Keep or change |
|---|---|---|---|---|---|---|---|---|---|
| Five receipts worth keeping | Company page | Document | 2,140 | 46 | 9 | 7 | n/a | 1 | Keep: documents got the most saves and reposts (example) |
| We said no to a new client | Amira | Text | 3,980 | 112 | 31 | 4 | n/a | 2 | Keep: founder stories started the most conversations |
| From a shoebox to month-end in two days | Company page | Image | 1,310 | 28 | 3 | 1 | 14 | 1 | Change: put the client quote in the first line |
| Six questions before you hire a bookkeeper | Company page | Text | 1,560 | 33 | 12 | 2 | n/a | 0 | Keep the comment question; it worked |
| Note | All figures are made up for this example |
Tips
- Ledger & Lime, its founders, clients and results are made up. The posting pace is the example firm's choice, not a recommendation.
- Plan founder posts and company page posts together, but let founders write in their own voice. A calendar slot is a topic and a date, not a script.
- Client stories need the client's permission in writing, especially in work where clients expect confidentiality.
- LinkedIn's help centre says posts can contain up to 3,000 characters (checked on 15 October 2026). The length column helps you spot a post that would work better as a document or a newsletter edition.
- Reuse what works: a document that did well can become a newsletter section, and a founder's text post can become a short video.
- Zolyp, which makes this template, publishes to LinkedIn among other platforms and writes each platform its own caption, so the LinkedIn post isn't a copy of the Instagram one.
Common questions
What should a LinkedIn content calendar include?
The date, who posts it (the company page or a person), the pillar, the format, the hook, a short outline, the call to action, a length check and a status. A post bank and a monthly review keep it going.
Should a small business post from the company page or a personal profile?
Both have a place. The company page is the business's official voice and the home for client stories and news. Founders' profiles suit opinions, lessons and behind-the-scenes posts. Plan them together so they support each other rather than repeat.
How long can a LinkedIn post be?
LinkedIn's help centre says posts can contain up to 3,000 characters (checked on 15 October 2026). For longer pieces, a document post or a newsletter edition is usually easier to read.
Are the numbers in the example real?
No. The firm, its people and every figure are made up to show how a filled calendar and review read.
Related
- LinkedIn scheduling guide
- LinkedIn personal profile vs company page
- How to post a LinkedIn document carousel
- What is employee advocacy?
- LinkedIn post generator
- Best time to post on LinkedIn
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