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Download
- Four-week calendar: filled example (CSV) · blank (CSV)
- Series bank: filled example (CSV) · blank (CSV)
- Weekly review: filled example (CSV) · blank (CSV)
In Google Sheets: File, Import, Upload, then pick the CSV.
What's inside
- A four-week calendar: date, series, format, hook, on-screen text, sound, caption, the content disclosure setting and status for each video
- A series bank: the repeatable formats the account is built on, why people watch them and when to film
- A weekly review to record what you posted, which video did best and what you'll change next week
- A filled example for Suds & Paws, a fictional dog grooming salon (every figure is made up), and a blank CSV of each sheet
How to use it
- Pick a pace you can film every week. Three videos a week that you actually post beats a daily plan you abandon.
- Choose two or three series: formats you can repeat with new material, such as a before-and-after or a customer's question answered.
- Write the hook for every video first. It's the first line said or shown, and it decides whether people keep watching.
- Film a week's videos in one session, then fill in the on-screen text, sound and caption while the footage is fresh.
- Mark which videos promote your business, product or service, and turn on TikTok's content disclosure setting for those.
- Post, and set aside time the same day to reply to comments. Questions in the comments are next week's ideas.
- At the end of each week, fill the review and move next week's slots towards the series that held attention.
Preview: Four-week calendar
A filled example for a made-up small business, first 8 of 12 rows.
| Date | Series | Format | Hook (first line said or shown) | On-screen text | Sound | Caption and call to action | Content disclosure setting | Status |
|---|---|---|---|---|---|---|---|---|
| Tue 3 Nov | Before and after | Video | This is what six months without a groom looks like. | Arriving vs going home | Original audio with a voiceover | Biscuit came in matted and left like this. Book a full groom: link in bio. | On: promotes our service | Posted |
| Thu 5 Nov | Ask the groomer | Video | How often should a cockapoo be groomed? | Jess answers your question | Voiceover | Our groomer Jess answers the question we get most. Got one for her? Ask in the comments. | Off: advice, no offer | Posted |
| Sat 7 Nov | Salon life | Photo carousel | Saturday at the salon in six photos. | Swipe for the zoomies | A sound from the app's library | Six dogs, one very busy Saturday. Which one's your favourite? | Off | Posted |
| Tue 10 Nov | Before and after | Video | She hadn't seen her own eyes since summer. | Fringe trim reveal | Original audio | A fringe trim for Mabel. Fringe trims are walk-in on Tuesdays. | On: promotes our service | Scheduled |
| Thu 12 Nov | Ask the groomer | Video | Why we brush before we bath. | Brush first, then bath | Voiceover | Jess explains our first step with every dog. What should she answer next? | Off | Scheduled |
| Sat 14 Nov | Salon life | Video | The dryer face. Every single time. | Rate the dryer face out of 10 | Trending sound (check it's available to our account) | Rate these dryer faces in the comments. | Off | Filmed |
| Tue 17 Nov | Before and after | Video | A rescue dog's first groom with us. | Slow and steady | Voiceover | Pip was nervous, so we took it slowly. Ask us about quiet appointments. | On: promotes our service | Filmed |
| Thu 19 Nov | Ask the groomer | Video | Three things Jess checks on paws in winter. | The paw check | Voiceover | Save this for the next muddy walk. | Off | Draft |
Preview: Series bank
A filled example for a made-up small business.
| Series | What it is | Why people watch | Length we aim for | Film when | Next episodes |
|---|---|---|---|---|---|
| Before and after | One dog, the start and the finish, with a short voiceover | The change is satisfying and shows our work | 15 to 25 seconds | Any groom where the owner agrees to filming | Puppy's first groom; a hand-stripped terrier; a big doodle |
| Ask the groomer | Jess answers one real customer question to camera | Useful and worth saving; builds trust before people book | 30 to 45 seconds | Monday mornings, before opening | Nail clipping at home; how often to book; bath time at home |
| Salon life | Behind the scenes: dryer faces, the team, a busy day | Personality; easy to share with a friend | 10 to 20 seconds, or a photo carousel | Saturdays, between appointments | The towel mountain; the team's own dogs; end-of-day clean |
| Offers (once a month) | One clear offer with a date | Gives followers a reason to book now | 10 to 15 seconds | When the offer is agreed | Christmas booking reminder; January quiet-week offer |
| Note | Lengths are this salon's own choice, not a TikTok rule |
Preview: Weekly review
A filled example for a made-up small business.
| Week | Planned | Posted | Best video | Why we think it worked | Weakest video | Next week we will |
|---|---|---|---|---|---|---|
| 2 to 8 Nov | 3 | 3 | Before and after: Biscuit (example: most views and shares of the week) | The finished dog appeared in the first two seconds | Salon life carousel | Show the finished dog for a second at the start of every before-and-after |
| 9 to 15 Nov | 3 | 2 | Ask the groomer: brush before bath | A clear question in the hook; people asked follow-up questions | n/a (the dryer video wasn't posted) | Film two Ask the groomer videos on Monday so one isn't skipped |
| 16 to 22 Nov | 3 | 3 | Before and after: Pip | A calm, slow video stood out from the fast ones | Meet the team carousel | Try a calm before-and-after every other week |
| Note | All results are made up for this example |
Tips
- Suds & Paws, its staff and every result in the example are made up. The posting pace and video lengths are the example salon's choices, not rules.
- Series make TikTok manageable. When every video is a brand-new idea, planning takes longer than filming.
- TikTok's Community Guidelines say commercial content must be disclosed with the content disclosure setting, including when you're promoting your own business, product or service (checked on 15 October 2026). The calendar has a column for it so it isn't forgotten. If you're unsure whether a video counts, turn the setting on.
- Ask before filming a customer's dog, and before showing the owner. Note who agreed in the status column.
- End each caption with one question. The comments give you material for the next Ask the groomer video.
- Zolyp, which makes this template, plans, writes and schedules posts for TikTok and the other platforms it publishes to, and nothing goes live until you approve it. Plans with AI-written posts start at $29 a month.
Common questions
What should a TikTok content calendar include?
The date, the series or theme, the format, the hook, any on-screen text, the sound, the caption and call to action, whether the content disclosure setting is needed, and a status so you know what's filmed, scheduled or posted.
How often should a small business post on TikTok?
As often as you can make videos you're happy with. Pick a pace for a month, use the weekly review to see which series hold attention, then adjust. A steady three a week is easier to keep up than a burst followed by silence.
Do business videos on TikTok need a disclosure?
TikTok's Community Guidelines, checked on 15 October 2026, say commercial content must be disclosed using the content disclosure setting. That includes promoting your own business, product or service, and branded content you post in exchange for any kind of incentive. TikTok says content that isn't properly disclosed may have its visibility reduced.
Are the results in the example real?
No. The salon, its staff and every result are made up to show how a filled calendar and review read.
Related
- TikTok scheduling guide
- How the TikTok algorithm works
- Best time to post on TikTok
- TikTok caption generator
- What is the For You page?
- Social media content calendar template
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