FREE TEMPLATE

Pinterest content calendar template: Pins, boards and seasons planned

A Pinterest content calendar plans which Pins you'll publish, on which board, with what title, description, image and link. This one is filled in for a fictional cookery school planning its Christmas recipes in November, with a board plan and a monthly review. Download the filled example or the blank CSV, free and with no signup.

Free, no signup · Updated · Opens in Excel, Google Sheets or Numbers

Download

In Google Sheets: File, Import, Upload, then pick the CSV.

What's inside

  • A Pin calendar: date, board, Pin type, title with a length check against Pinterest's 100-character limit, description, link, image and status
  • A board plan: what each board is for, the words people search for, and how many Pins it gets this month
  • A monthly review of impressions, saves and link clicks for each Pin, with a keep-or-change note
  • A filled example for Sage Street Kitchen, a fictional cookery school (every figure is made up), and a blank CSV of each sheet

How to use it

  1. List your boards first. Each one should match something people search for, such as 'make-ahead Christmas recipes', not a clever name.
  2. Plan seasonal Pins well before the date, so they're there while people are planning.
  3. Write the title with the words people search for at the start. Pinterest's limit is 100 characters, and only the first 40 or so may show in feeds.
  4. Write a description that says what the Pin is and who it's for. Pinterest's limit is 800 characters.
  5. Make the image tall: Pinterest recommends a 2:3 ratio, such as 1000 x 1500 pixels.
  6. Link every Pin to the exact page it shows, such as the recipe or the class booking page, with a tagged link.
  7. At the end of the month, fill the review and make more Pins like the ones people saved and clicked.

Preview: Pin calendar

A filled example for a made-up small business, first 8 of 12 rows.

DateBoardPin typeTitleTitle length (limit 100)DescriptionLink toImage or videoStatus
Mon 2 NovMake-ahead ChristmasImageMake-ahead Christmas gravy you can freeze in November53Our make-ahead gravy freezes for up to a month, so Christmas Day has one less job. Step-by-step recipe with photos.Recipe page (tagged link)2:3 photo of the gravy being pouredPublished
Wed 4 NovChristmas bakingImageMince pies with quick shortcrust pastry39A shortcrust that comes together in five minutes, and the mince pies we make in our December classes.Recipe page2:3 photo of a tray of mince piesPublished
Fri 6 NovCooking with kidsImageChristmas biscuit decorating: five easy designs for kids56Five designs children can do with one bag of icing. Printable guide on the page.Printable guide page2:3 photo of decorated biscuitsPublished
Mon 9 NovMake-ahead ChristmasVideoOne-tray roast vegetables for a crowd37Roast vegetables for ten people on one tray. A 40-second video, with the full recipe on our site.Recipe pageVertical video, 40 secondsScheduled
Wed 11 NovChristmas bakingImageGingerbread biscuits that keep their shape in the oven54Why gingerbread spreads, and the chilling step that stops it. Recipe and cutter tips.Recipe page2:3 photo of gingerbread starsScheduled
Fri 13 NovCookery classes in BristolImageFestive baking evening class in Bristol: December dates55Three hours, one table of friends, a box of bakes to take home. December evening classes at Sage Street Kitchen.Class booking page2:3 photo of a class in progressScheduled
Mon 16 NovVegetarian ChristmasVideoMushroom and chestnut wellington, step by step46A vegetarian centrepiece you can make the day before. Video, then the full recipe on our site.Recipe pageVertical video, 55 secondsDraft
Wed 18 NovMake-ahead ChristmasImageChristmas dinner timeline: what to cook the week before55A day-by-day plan for the week before Christmas, so the day itself is mostly reheating.Blog post2:3 graphic of the timelineDraft

Preview: Board plan

A filled example for a made-up small business.

BoardWhat goes on itWords people search forPins this monthSeasonal?
Make-ahead ChristmasRecipes and plans that can be cooked days or weeks beforemake ahead christmas dinner, freeze ahead gravy, christmas prep3Yes: October to December
Christmas bakingFestive bakes from our classesmince pies, gingerbread biscuits, christmas baking ideas2Yes: November and December
Cooking with kidsSimple recipes and makes for children with an adultbaking with kids, christmas crafts for kids2Partly
Vegetarian ChristmasMeat-free main courses and sidesvegetarian christmas dinner, vegetarian wellington1Yes
Christmas drinksDrinks without alcohol and with itmulled apple juice, christmas drinks non alcoholic1Yes
LeftoversRecipes for the days after a big mealleftover turkey recipes, boxing day recipes1Yes: December
Cookery classes in BristolOur classes, vouchers and eventscookery classes bristol, baking class gift2No

Preview: Monthly review

A filled example for a made-up small business.

PinBoardImpressionsSavesLink clicksKeep or change
Make-ahead Christmas gravyMake-ahead Christmas4,82021296Keep: make-ahead ideas got the most saves (example)
Mince pies with quick shortcrustChristmas baking3,11014358Keep; try a video version next year
Christmas biscuit decoratingCooking with kids2,64018841Keep: printable guides get saved
One-tray roast vegetablesMake-ahead Christmas1,9706422Change: show the finished tray in the first second
Festive baking evening classCookery classes in Bristol8902137Keep: fewer saves, but the most clicks per impression
NoteAll figures are made up for this example

Tips

  • Sage Street Kitchen, its classes and every figure in the example are made up. The number of Pins a week is the example school's choice, not a recommendation.
  • Pinterest's product specs say titles can be up to 100 characters, with only the first 40 shown in some feeds, and descriptions up to 800 characters, which don't appear in the home or search feed but help Pinterest judge relevance (checked on 15 October 2026).
  • Pinterest recommends a 2:3 ratio for image Pins, such as 1000 x 1500 pixels, and says taller images may be cut off in feeds. Video Pins can run from 4 seconds to 15 minutes (checked on 15 October 2026).
  • Link each Pin to a page that will still exist next year, as people may find and save it long after you publish.
  • Make several Pins for your best pages, each with a different image and title, rather than repinning the same one.
  • Zolyp, which makes this template, publishes to Pinterest alongside Instagram, Facebook and the other platforms it supports, and writes each platform its own caption. Plans with AI-written posts start at $29 a month.

Common questions

What should a Pinterest content calendar include?

For each Pin: the date, the board, the Pin type, a title, a description, the page it links to, the image or video and a status. A board plan and a monthly review of impressions, saves and clicks keep it focused.

How long can a Pin title and description be?

Pinterest's product specs, checked on 15 October 2026, say titles can be up to 100 characters and descriptions up to 800 characters. Only the first 40 characters of a title may show in feeds, so put the important words first.

How far ahead should I plan seasonal Pins?

Earlier than you might on other platforms, so the Pins are there while people plan. The example school starts Christmas Pins at the beginning of November. Look at when your own seasonal Pins started getting saves last year and plan from that.

Are the figures in the example real?

No. The cookery school and every figure are made up to show how a filled calendar and review read. The title lengths are counted correctly for the example titles.

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