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- Two-week calendar: filled example (CSV) · blank (CSV)
- Thread planner: filled example (CSV) · blank (CSV)
- Weekly review: filled example (CSV) · blank (CSV)
In Google Sheets: File, Import, Upload, then pick the CSV.
What's inside
- A two-week calendar: date, time, type, pillar, post text with a count against X's 280-character limit, media, hashtags and status
- A thread planner that drafts each post in a thread with its own character count
- A weekly review of impressions, engagements, replies, reposts and link clicks, with what to change
- A filled example for Northgate Cycles, a fictional bike shop (every figure is made up), and a blank CSV of each sheet
How to use it
- Pick three or four pillars, such as tips, shop news, local riding and questions for your followers.
- Plan fewer, better posts and set aside time to reply. On X, replies are part of the plan, not an extra.
- Write each post in the sheet and check the count. X's standard limit is 280 characters; longer posts need a paid X subscription.
- Add media where it helps: X allows up to four media items in a post.
- Use hashtags sparingly. X's help centre recommends no more than two per post.
- Draft threads in the thread planner first, so each post makes sense on its own.
- At the end of each week, fill the review and move next week's plan towards what started conversations.
Preview: Two-week calendar
A filled example for a made-up small business, first 8 of 10 rows.
| Date | Time | Type | Pillar | Post text | Characters, text only (limit 280) | Media | Hashtags (no more than 2) | Status |
|---|---|---|---|---|---|---|---|---|
| Mon 9 Nov | 07:45 | Post | Shop news | Workshop slots for this week are open. Brakes squealing or gears slipping? Book a service online or bring your bike in before 10am for a same-day check. | 152 | Photo of the workshop | None | Posted |
| Tue 10 Nov | 12:30 | Thread | Tips | Five checks to do before your winter commute. A thread. | 55 | Photo of a bike with lights fitted | #BikeCommuting | Posted |
| Wed 11 Nov | 08:00 | Poll | Questions | How far is your commute by bike? Tell us in the poll, and tell us your route in the replies. | 92 | Poll | None | Posted |
| Thu 12 Nov | 12:30 | Replies | Questions | Reply session: 20 minutes answering bike questions in our replies and mentions. | n/a | None | None | Done |
| Fri 13 Nov | 17:00 | Post | Local riding | Saturday's group ride leaves the shop at 9am. About 25 miles, a cafe stop at the halfway point, nobody gets left behind. | 120 | Map screenshot | None | Posted |
| Mon 16 Nov | 07:45 | Post | Shop news | New in: the Alder 2 commuter, with mudguards and a rack fitted as standard. Photos below. Ask us anything about it in the replies. | 130 | Four photos | None | Scheduled |
| Tue 17 Nov | 12:30 | Post | Tips | Puncture repair in 60 seconds. Keep a spare tube and two tyre levers in your bag and you'll rarely need us at the roadside. | 123 | Short video | #BikeMaintenance | Scheduled |
| Wed 18 Nov | 08:00 | Post | Questions | What's the one thing you wish you'd known when you started riding to work? | 74 | None | None | Scheduled |
Preview: Thread planner
A filled example for a made-up small business.
| Thread | Post | Text | Characters (limit 280) | Media |
|---|---|---|---|---|
| Five winter commute checks | 1 of 6 | Five checks to do before your winter commute. A thread. | 55 | Photo of a bike with lights fitted |
| Five winter commute checks | 2 of 6 | 1. Lights. Charge them every night and carry a small spare rear light. It's dark on the way home from now until spring. | 119 | None |
| Five winter commute checks | 3 of 6 | 2. Tyres. Check the pressure once a week and look for glass in the tread. Most winter punctures start with something small left in the tyre. | 140 | Close-up of a tyre |
| Five winter commute checks | 4 of 6 | 3. Brakes. Wet rims and discs take longer to stop. Squeeze the levers before you set off: they should feel firm, not spongy. | 124 | None |
| Five winter commute checks | 5 of 6 | 4. Chain. Road salt and grit wear it out fast. Wipe it down and add a little oil after a wet ride. 5. Mudguards: your back will thank you. | 138 | Short video of a chain being cleaned |
| Five winter commute checks | 6 of 6 | Want us to do the checks for you? Our winter service covers all five, and you can book it online or bring your bike in. | 119 | None |
Preview: Weekly review
A filled example for a made-up small business.
| Post | Type | Impressions | Engagements | Replies | Reposts | Link clicks | Keep or change |
|---|---|---|---|---|---|---|---|
| Five winter commute checks | Thread | 6,240 | 312 | 28 | 41 | 19 | Keep: one useful thread a week (example) |
| Commute distance poll | Poll | 2,980 | 204 | 37 | 6 | n/a | Keep: the replies gave us three thread ideas |
| Workshop slots open | Post | 1,410 | 38 | 4 | 2 | 22 | Keep on Mondays; it brings bookings |
| Saturday group ride | Post | 1,860 | 96 | 11 | 9 | n/a | Change: add the route map as an image, not a screenshot |
| Note | All figures are made up for this example |
Tips
- Northgate Cycles, its staff and every figure in the example are made up. The posting times are the example shop's choices, not a recommendation.
- X's help centre says you can compose a post of up to 280 characters, that longer posts are a feature of paid X subscriptions, and that a post can include up to four media items (checked on 15 October 2026).
- X's help centre recommends using no more than two hashtags per post as best practice (checked on 15 October 2026). The calendar has a column so it's easy to check.
- Plan reply sessions as well as posts. Twenty minutes answering people on a set day is easier to keep up than replying whenever you remember.
- Ask before posting photos of customers or group rides, and note in the media column that they agreed.
- Zolyp, which makes this template, writes each platform its own version of a post: an X post is trimmed to 280 characters while the LinkedIn version is not, and you approve each one before it goes out.
Common questions
What should an X content calendar include?
The date, time, type (post, thread, poll or reply session), pillar, the post text and its character count, media, hashtags and a status. A thread planner and a weekly review make it easier to keep going.
How many characters can an X post have?
X's help centre, checked on 15 October 2026, says you can compose a post of up to 280 characters. Longer posts are a feature of X's paid subscriptions.
How many hashtags should I use on X?
X's help centre recommends no more than two hashtags per post as best practice, although you can use more. Checked on 15 October 2026.
Are the figures in the example real?
No. The bike shop and every figure are made up to show how a filled calendar and review read. The character counts are correct for the example posts.
Related
- X (Twitter) scheduling guide
- How to write an X thread
- How the X algorithm works
- X hashtags
- X post generator
- Best time to post on X
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