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- Giveaway plan: filled example (CSV) · blank (CSV)
- Platform rules checklist: filled example (CSV) · blank (CSV)
- Winner log: filled example (CSV) · blank (CSV)
In Google Sheets: File, Import, Upload, then pick the CSV.
What's inside
- A giveaway plan: goal, prize, eligibility, entry method, dates, winner selection, required statements and tracking
- A platform rules checklist: what Meta, Instagram and TikTok say, what the example business will do about each rule, and the source page
- A winner log to record entries, the draw, the notification, the reply and the prize being sent
- A filled example for Steady Roast, a fictional coffee roaster, and a blank CSV of each sheet
How to use it
- Write the goal in one sentence: what should be true after the giveaway that isn't true now?
- Pick a prize your customers want and other people don't. A year of your product attracts customers; a gadget attracts prize hunters.
- Keep entry free and simple: one action, such as answering a question in the comments.
- Go through the platform rules checklist for every platform you'll use, especially Meta's rule on sharing and tagging.
- Write official rules with eligibility, dates, how the winner is chosen and how they'll be contacted, and link them from every giveaway post.
- Pick the winner exactly as the rules say, record it in the winner log, and announce it where you ran the giveaway.
- Check the law where you and your entrants are. Prize promotions are regulated differently in different countries.
Preview: Giveaway plan
A filled example for a made-up small business, first 8 of 15 rows.
| Section | Plan | Note |
|---|---|---|
| About us | Steady Roast roasts coffee in Norwich and sells beans online and at a weekend market stall. | Example business, made up for this template |
| Goal | Get our new winter blend tasted by people who haven't bought from us yet. | One goal per giveaway |
| Prize | Three winners each get a three-month coffee subscription: one 250g bag a month. | Example prize |
| Prize value | £36 per winner, stated in the official rules | Example figure |
| Who can enter | UK residents aged 18 or over. Staff and their households can't enter. | Our choice; set your own eligibility |
| How to enter | Comment on the giveaway post with how you take your coffee. One entry per person per platform. | Free; no purchase, follow, share or tag needed |
| Platforms | Instagram, our Facebook Page and TikTok | |
| Dates | Opens Mon 16 Nov at 9am. Closes Sun 22 Nov at 11:59pm UK time. Winners drawn Mon 23 Nov. | Example dates |
Preview: Platform rules checklist
A filled example for a made-up small business, first 8 of 15 rows.
| Platform | What the platform says | What we'll do | Source (checked 15 Oct 2026) | Done |
|---|---|---|---|---|
| Facebook Page | If you use your Page to announce or run a promotion, you must make sure it follows applicable legal requirements. Meta's examples: official rules for entrants, disclosed offer terms and eligibility, and registering the promotion with the relevant authorities. | Rules page linked from every post; we checked what our own law requires | Meta, Pages, Groups and Events policies, 7 Promotions | Yes |
| Facebook Page | Participants must fully release Meta and hold it harmless from liability. | Release line in the rules and the post | Meta, 7 Promotions | Yes |
| Facebook Page | Participants must acknowledge the promotion is in no way sponsored, endorsed, administered by or associated with Meta. | Statement in the rules and the post | Meta, 7 Promotions | Yes |
| Facebook Page | The promotion must not require or incentivise participants to share, repost, tag others or otherwise publicise it. | Entry is a comment only; no extra entries for shares or tags | Meta, 7 Promotions | Yes |
| Facebook Page | Meta won't help run a promotion, and using its services for one is at your own risk. | We run the draw and keep our own records | Meta, 7 Promotions | Yes |
| Facebook Page | Promoting gambling on a Page needs Meta's prior written permission, and this covers games where something of monetary value is required to play and something of monetary value is part of the prize. | Free entry: no purchase or payment of any kind | Meta, 4 Gambling | Yes |
| You're responsible for running the promotion lawfully, including the official rules, offer terms and eligibility (such as age and residency) and the rules that govern the promotion and prizes. | Same rules page as Facebook | Instagram Help Centre, Promotion Guidelines | Yes | |
| Don't tag content inaccurately or encourage people to, for example asking people to tag themselves in photos they aren't in. | We don't ask for any tags | Instagram, Promotion Guidelines | Yes |
Preview: Winner log
A filled example for a made-up small business.
| Step | Date | Detail | Who | Evidence kept |
|---|---|---|---|---|
| Entries close | Sun 22 Nov, 11:59pm | 412 comments across three platforms (made-up figure) | Owner (Jo) | Screenshots of each post's comment count |
| Invalid entries removed | Mon 23 Nov | 17 removed: duplicates, staff, entrants outside the UK | Jo | List of removed entries and why |
| Draw | Mon 23 Nov, 10am | 395 valid entries numbered; three numbers drawn with a random number generator | Jo, watched by Sam | Screen recording |
| Winners told | Mon 23 Nov, 11am | Messaged from our official accounts only | Jo | Screenshots of the messages |
| Winners announced | Mon 23 Nov, 12pm | Post on each platform naming the three handles | Jo | Links to the posts |
| Replies received | By Mon 30 Nov | Two replied on the day; one replied on 26 Nov | Jo | Screenshots |
| Prizes sent | Tue 1 Dec | First bags posted; subscriptions set up for January and February | Sam | Postage receipts |
| Redraw | Only if a winner doesn't reply in 7 days | Not needed |
Tips
- Steady Roast, its prize and every figure in the example are made up. The eligibility and dates are the example business's choices.
- This template isn't legal advice. Platform rules change, so reread each platform's page before you launch, and check the law where you and your entrants are.
- A giveaway that asks a question brings entrants who care about what you sell. A like-and-follow giveaway tends to bring people who only want the prize.
- Scammers copy giveaway posts. Say in every post that winners will only be contacted by your official account and will never be asked to pay or share card details.
- Pick the winner exactly the way the rules say, with someone watching, and keep the record for as long as the rules say you will.
- Zolyp, which makes this template, can write and schedule the launch, reminder and winner posts across platforms; you approve each one, and checking the rules stays with you.
Common questions
Can I ask people to tag a friend or share the post to enter?
Not on a Facebook Page: Meta's Pages, Groups and Events policies say a promotion must not require or incentivise people to share, repost, tag others or otherwise publicise it. Instagram's Promotion Guidelines say not to encourage inaccurate tagging, such as people tagging themselves in photos they aren't in. A simple comment entry avoids both. Checked on 15 October 2026.
What must an Instagram or Facebook giveaway include?
Meta and Instagram both say you're responsible for running it lawfully, including official rules, offer terms and eligibility. Entrants must release Instagram (and, on Facebook, Meta) from liability, and the promotion must acknowledge it isn't sponsored, endorsed, administered by or associated with them.
Does TikTok have giveaway rules?
TikTok's Community Guidelines, checked on 15 October 2026, say content promoting your own business must use the content disclosure setting, and they don't allow services that artificially increase engagement, such as followers or likes. We didn't find separate contest rules there. If you sell through TikTok Shop, check its own policies.
Can I make people buy something to enter?
Meta's Pages policy counts games where something of monetary value is required to play and something of monetary value is part of the prize as gambling, which needs Meta's prior written permission. Prize law in your country may also apply. Free entry is the simplest route.
Is this legal advice?
No. It's a practical plan with each platform's rules summarised from its own page. Check the current pages and your local law before you launch.
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