46 AI Prompts for Social Media (Free Copy-Paste Library)

Free, no signup · Updated 14 October 2026 · Opens in Excel, Google Sheets or Numbers

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Brand context: filled example (CSV) · blank (CSV)
Prompt library: filled example (CSV) · blank (CSV)

In Google Sheets: File, Import, Upload, then pick the CSV.

What's inside

A brand context block to paste before any prompt, filled for a fictional deli, so answers sound like the business
10 planning prompts: monthly ideas, pillars, series, campaigns and a realistic weekly routine
13 caption prompts: hooks, offers, events, carousels, short video scripts, alt text and platform versions
10 repurposing prompts, 8 reply prompts and 5 editing and checking prompts
A 'check before posting' note on every prompt, and a blank CSV for your own prompts

How to use it

Fill in the brand context sheet once with your own business details. Keep it in a note you can copy from.
Start each chat by pasting the brand context, then the prompt you need.
Replace everything in [square brackets] with your own details. The more specific, the better the answer.
Ask for two or three versions and pick the one closest to how you speak, then edit it yourself.
Check every price, date, claim and name before posting. AI tools can state wrong facts confidently.
Never paste customers' personal details, private messages or anything confidential into an AI tool.
Save the prompts that work well for you into the blank sheet, with a note on what you changed.

Preview: Brand context

A filled example for a made-up small business, first 8 of 11 rows.

Field	Example (fictional deli)
Paste this first	You're helping me write social media posts for my business. Use the details below. Don't invent prices, offers, dates or facts I haven't given you; leave a [gap] instead.
Business	Harbour Lane Deli, an independent deli and sandwich shop (example business)
Where	Whitby, North Yorkshire. Most customers live or work within 20 minutes.
Customers	Office workers at lunch, weekend visitors, locals buying cheese and treats for the weekend
What we sell	Sandwiches, soup, local cheese and charcuterie, hampers, Friday sourdough
Voice	Warm, plain and a little cheeky. Short sentences. We sound like a person at the counter, not an advert.
Words we use	Proper, local, made this morning, our cheese counter
Words we avoid	Artisanal, curated, foodie, elevate, exclamation marks in every line

Preview: Prompt library

A filled example for a made-up small business, first 8 of 46 rows.

No.	Category	Use it for	Prompt	Check before posting
1	Planning	A month of ideas	Suggest 20 post ideas for [month] for my business. Group them under these pillars: [pillar 1], [pillar 2], [pillar 3]. For each, give a one-line hook and the best format (photo, carousel, short video or text). Don't invent offers or events.	Delete ideas you can't actually photograph or film
2	Planning	Choosing content pillars	Here's what we sell and who buys it: [details]. Suggest four content pillars. For each, say what it's for, give three example posts, and say how many of our [number] monthly posts it should get.	Pillars should match what customers ask you about
3	Planning	Planning around dates	Here are our key dates for [period]: [dates]. Draft a week-by-week plan for [platforms] at [number] posts a week. Mark which posts need a new photo or video from us.	Check every date against your own diary
4	Planning	Customer questions	List 25 questions a [type of customer] might ask before buying [product or service]. Mark the ones that would make a good short video answer.	Swap in real questions from your inbox and till
5	Planning	Seasonal moments	We're a [business] in [country]. Which seasonal moments between [date] and [date] could we post about naturally? Leave out any we can't link to what we sell.	Check dates of holidays and awareness days yourself
6	Planning	Finding gaps	Here are our last 20 captions: [paste]. Which topics have we repeated too often, and which customer questions have we never answered? Suggest 8 posts to fill the gaps.	Remove any customer names before pasting
7	Planning	Recurring series	Suggest three weekly series we could run for 8 weeks each, like 'Tip Tuesday'. Give each a name, a format and 8 episode topics.	Only start a series you can keep up for 8 weeks
8	Planning	A short campaign	We want [goal] by [date]. Draft a two-week plan: teaser, main posts, reminders and a follow-up. Give each post a platform, a format and a one-line idea.	Make sure the goal is something you can count

Tips

Treat every answer as a first draft. Check facts, prices, dates and anything that sounds like a promise before posting.
Don't paste customers' names, contact details or private messages into an AI tool. Remove them first, as the prompts suggest.
Some platforms have rules about labelling realistic AI-generated images and video. Check each platform's current rules before you post them.
Better context beats a cleverer prompt. Fill the brand context block properly once and reuse it.
Harbour Lane Deli is made up for this example; replace every detail with your own.
Zolyp's Composer works from your Brand Brain, so your voice, banned topics and calls to action come with every request without pasting a context block.

Common questions

Which AI tool should I use these prompts with?

Any general AI chat assistant will work. The prompts are plain instructions, not tied to one product. Results vary between tools, so try the same prompt in more than one if the first answer isn't useful.

Why paste a brand context block first?

Without it, an AI tool guesses at your business and writes generic copy. Telling it who you are, who you serve, how you speak and which facts it must not invent gives you drafts that need far less editing.

Can I post AI-written captions as they are?

It's better not to. Read each one aloud, change anything that doesn't sound like you, and check every fact. AI tools can invent prices, dates or details that look convincing.

Is it safe to paste customer messages into an AI tool?

Remove names, contact details and anything private first. Paste only the words you need an answer to, and check your AI tool's own privacy settings.

46 AI prompts for social media: planning, captions, repurposing and replies