Google Business Profile Post Planner (Free Template)

Free, no signup · Updated 15 October 2026 · Opens in Excel, Google Sheets or Numbers

Download

Post planner: filled example (CSV) · blank (CSV)
Rules checklist: filled example (CSV) · blank (CSV)
Monthly review: filled example (CSV) · blank (CSV)

In Google Sheets: File, Import, Upload, then pick the CSV.

What's inside

A post planner: date, post type, title, text, photo, button, the offer or event dates and status
A rules checklist summarising Google's 'Create a post' help page, with what the example business does about each point
A monthly review of what each post led to, measured the business's own way: calls, bookings and offer codes
A filled example for Fenwick Auto Care, a fictional garage (every figure is made up), and a blank CSV of each sheet

How to use it

Choose the post type for each idea. Google offers three: updates for news, offers for deals and events for anything with a date.
Fill in the fields Google asks for: an offer needs a title and dates, and an event needs a title with start and end dates.
Add a clear photo of the real business, its people or its work.
Choose one button, such as Book or Learn more, and point it at the right page.
Keep phone numbers out of the post text. Google may reject a post if it can't verify the number belongs to the business.
Plan at least one post a week. Posts older than six months are archived unless they have a date range.
At the end of the month, note which posts led to calls, bookings or offer codes, and plan more like them.

Preview: Post planner

A filled example for a made-up small business, first 8 of 9 rows.

Date	Post type	Title (offers and events)	Text	Photo	Button	Offer or event dates	Status
Mon 2 Nov	Offer	Free winter tyre check	Bring your car in any weekday this month for a free check of tyre tread and pressure. No booking needed before 11am. Code WINTER26 at the desk.	Tom checking a tyre with a tread gauge	View offer (added by Google)	2 to 30 Nov	Live
Thu 5 Nov	Update	n/a	We're now open on Saturdays from 8am to 1pm until the end of March, for servicing and quick repairs.	The workshop door open on a Saturday morning	Book	n/a	Live
Mon 9 Nov	Update	n/a	Meet Priya, who joined us this month as an MOT tester. Ask her anything about your car's MOT when you come in.	Priya in the workshop (she agreed)	Learn more	n/a	Live
Thu 12 Nov	Event	Car care morning for new drivers	A free, relaxed morning for new drivers: how to check oil, tyres, lights and wipers, and what the dashboard warning lights mean. Tea and biscuits included.	Last year's event, with permission	Sign up	Sat 21 Nov, 10am to 12pm	Live
Mon 16 Nov	Update	n/a	Before and after: a brake disc we replaced last week, and why scored discs are worth checking before winter.	Old and new brake discs side by side	Book	n/a	Scheduled
Thu 19 Nov	Update	n/a	Reminder: the car care morning for new drivers is this Saturday. A few places left.	Event photo	Sign up	n/a	Scheduled
Mon 23 Nov	Update	n/a	Thank you to the 14 new drivers who came on Saturday (example figure). We'll run another in spring.	Group photo (everyone agreed)	Learn more	n/a	Draft
Tue 1 Dec	Offer	10% off brake pads in December	10% off brake pad replacement on any car, fitted by our team. Mention the offer when you book.	A set of new brake pads on the bench	View offer (added by Google)	1 to 31 Dec	Draft

Preview: Rules checklist

A filled example for a made-up small business.

Point	What Google's help page says	What we do	Source (checked 15 Oct 2026)
Post types	Updates share info about your business; offers provide sales or deals; events promote an event at your business.	Match the type to the idea; anything with a date is an event	Google Business Profile Help, Create a post
Offers	An offer needs a title and dates, and can include a coupon code, link and terms. A View offer button is added automatically.	Every offer has a title, dates and a code we can count	Create a post
Events	An event has a title and start and end dates and times. Without times, it shows as lasting 24 hours on the event dates.	Always add the start and end time	Create a post
Phone numbers	A post with a phone number in the description may be rejected if the number can't be verified as belonging to the business.	No phone numbers in post text; the profile already shows ours	Create a post
Archiving	Posts older than six months are archived unless a date range is set.	Post at least weekly so the profile never looks quiet	Create a post
Status	Only posts with a Live status appear on Search and Maps; Pending and Not approved posts don't.	Check each post shows as Live the day after publishing	Create a post

Preview: Monthly review

A filled example for a made-up small business.

Post	Type	What we measured	Result	Keep or change
Free winter tyre check	Offer	Customers who gave the code WINTER26	31	Keep: run it every November (example)
Saturday opening	Update	Saturday bookings in November	18	Keep; repost in January
Car care morning	Event	Sign-ups	14 of 15 places	Run it again in spring
Meet Priya	Update	Customers who mentioned the post	2	Keep for warmth; add one useful MOT tip next time
Before and after brake disc	Update	Brake bookings that mentioned it	3	Keep before-and-after photos
Note				All figures are made up for this example

Tips

Fenwick Auto Care, its staff, offers and every figure in the example are made up. The posting pace is the example garage's choice.
Google's 'Create a post' help page says posts older than six months are archived unless a date range is set, only posts with a Live status appear on Search and Maps, and a post with a phone number in the description may be rejected if the number can't be verified (checked on 15 October 2026).
Use real photos of your business and team. A stock photo on a local profile looks like nobody's there.
Give every offer a code or a phrase to mention, so you can count it in the review instead of guessing.
When your hours change for a holiday, post an update and change the opening hours on the profile itself.
Zolyp, which makes this template, publishes to Google Business alongside Instagram, Facebook and the other platforms it supports, so a profile post can go into the same week's plan and approval as everything else.

Common questions

What types of Google Business Profile posts are there?

Google's help page, checked on 15 October 2026, lists three: updates, which share information about your business; offers, which provide sales or deals; and events, which promote an event at your business.

How long do Google Business Profile posts stay up?

Google says posts older than six months are archived unless a date range is set. Offers and events carry their own dates. Posting regularly keeps recent posts on the profile.

Can I put my phone number in a Google Business Profile post?

Google says posts with a phone number in the description may be rejected if the number can't be verified as belonging to the business. Your profile already shows your number, so it's simpler to leave it out and use a button.

Are the figures in the example real?

No. The garage, its staff and every figure are made up to show how a filled planner and review read.

Google Business Profile post planner: updates, offers and events