Looking for post designs instead? Browse the social media post templates by industry and style.
Social media strategy template
A one-page social media strategy template: goals, audience, platforms, content pillars, posting cadence and how you'll measure it. Filled example and blank CSV.
Social media content calendar template
A monthly social media content calendar for any platform: date, platform, pillar, format, caption idea, call to action and status. Filled example and blank CSV.
Content pillars planner
Plan four or five content pillars: what each covers, why customers care, example posts and the share of posts each gets. Filled example and blank CSV.
Buyer persona template
A buyer persona template built for social media: where customers scroll, what they care about, the objections they raise and posts that answer them. Free CSV.
Brand voice guide template
A brand voice guide template: tone words, do and don't examples, words to use and avoid, example phrases, and emoji and hashtag rules. Filled example, free CSV.
Social media campaign brief template
A social media campaign brief template: objective, audience, offer, key message, platforms, assets, timeline, budget and KPIs. Filled example and blank CSV.
Social media report template
A free monthly social media report template: followers, reach, engagement rate, clicks and top posts per platform, plus what you learned. Filled and blank CSV.
Social media audit template
A free social media audit template: a profile checklist per platform, a content review and a prioritised action list. Filled example and blank CSV.
Social media KPI tracker
A free social media KPI tracker: each business goal mapped to a KPI, its formula, where to find the number, a baseline, a target and three months of results.
Social media policy template
A free social media policy template for small teams: who can post, approvals, tone, confidentiality, paid partnerships, personal accounts and crisis contacts.
Social media crisis plan template
A free social media crisis plan template: severity levels, response steps, who does what, contacts and holding statements. Filled example and blank CSV.
Product launch checklist
A free social media product launch checklist: tasks from four weeks before to two weeks after launch, with owner, platform and done columns. Example and CSV.
Social media budget template
A free social media budget template: costs by category for one month, a 12-month plan and a budget-vs-actual tracker, filled for a fictional café. Blank CSV.
Influencer brief template
A free influencer brief template for small businesses: goals, key messages, deliverables, dates, payment, usage rights and an ad disclosure checklist. CSV.
Content mix planner
A free content mix planner: set the share of educational, behind-the-scenes, community, offer and fun posts, plan four weeks, then check the real mix. CSV.
Social media AI prompts
46 free copy-paste AI prompts for social media: planning, captions, repurposing, replies and editing, plus a brand context block to paste first. CSV download.
Hashtag research template
A free hashtag research template: score hashtags for relevance, group them into reusable sets and log which set you used on each post. Example and CSV.
Social media competitor analysis template
A free social media competitor analysis template: profiles, posting rhythm, formats and visible engagement, standout posts and the gaps you can fill. CSV.
Social media checklist
A free social media checklist for small businesses: daily, weekly and monthly tasks with time needed and an owner for each. Filled example and blank CSV.
Event promotion plan
A free event promotion plan for social media: event details, a four-week posting timeline, tracked links and an after-event results sheet. Example and CSV.
Social media proposal template
A social media proposal template for freelancers and small agencies pitching a local business: outline, scope and fees, and a 90-day plan. Free CSV.
Client onboarding questionnaire
The questions to ask a new social media client before the first post: business, goals, audience, voice, approvals and access. Filled example and blank CSV.
Social media manager job description
A social media manager job description for a small business: duties, skills, what success looks like, and interview questions. Edit the example and post it.
Monthly content ideas
Social media post ideas for every month: dated awareness days and holidays for the next 12 months, plus undated seasonal ideas. Free CSV, no signup.
Caption swipe file
More than 60 social media caption formulas with [placeholders] and a filled example for each, plus calls to action by goal. Free CSV, no signup.
Posting schedule template
A weekly social media posting schedule: what goes out each day, at what time, on which platform, and who prepares and approves it. Filled example and blank CSV.
Employee spotlight template
An employee spotlight template: interview questions, a consent-first monthly plan, and post drafts for each platform. Filled example and blank CSV.
UTM tracking sheet
A UTM tracking sheet for social media: a link log, naming rules so your reports don't split, and a monthly results sheet. Filled example and blank CSV.
Instagram content calendar template
A filled month of Instagram posts with the reasoning behind the cadence and format mix. Filled and blank CSV.