Pinterest Analytics: where to find it and what the numbers mean

You need a business account; Pinterest also notes analytics may only be available to account owners above a certain age. The Overview page shows overall performance, performance over time, top boards and top Pins for the last 30 days.

1. Log in to your Pinterest business account on a computer.
2. Select the menu (hamburger) icon at the top left.
3. Under Analytics, select Overview.
4. In the app: tap your profile picture at the bottom right, tap the chart icon at the top left and select Analytics.

Sources: Pinterest Business Help: Review Pinterest Analytics, checked 14 October 2026; Pinterest Business Help: Get a business account, checked 14 October 2026

These are Pinterest's own definitions, shortened. Recent figures are real-time estimates, so they can go down as well as up.

• Outbound clicks are only counted from the date a link was added to the Pin.
• Video metrics, such as 10-second plays and Played to 95%, only show when you filter to video Pins.

Source: Pinterest Business Help: Review Pinterest Analytics, checked 14 October 2026

On a computer, click More filters at the top right. A few filters answer most small-business questions:

• Date range: custom ranges over the past year and a half, plus real-time estimates for the last 48 hours.
• Content type: Organic, Paid and earned, or All. Use Organic to judge your own Pins without ads mixed in.
• Pin format: compare image and video Pins (choose Organic first).
• Source: Your Pins versus Other Pins, meaning Pins other people saved from your claimed website.
• Device: Mobile, Desktop or Tablet, which helps you decide where your website needs work.
• Include saved Pins: adds Pins you saved that don't link to your claimed domains. It's off by default.

Source: Pinterest Business Help: Review Pinterest Analytics, checked 14 October 2026

Pin stats show how a single Pin is doing, and update in real time, so they can differ from the Analytics Overview.

1. Click your profile picture at the top right and click Created.
2. Select the Pin and review the metrics below it.
3. Click See more stats for every metric, with filters for date range, content type, device and source.
4. For a video Pin, switch to the Video tab for views, 10-second plays, 95% views and play time.

Source: Pinterest Business Help: Review your Pin stats, checked 14 October 2026

Audience Insights tells you who is seeing your Pins. Open it from the same menu: under Analytics, click Audience insights. It shows the last 30 days.

Choose between your engaged audience, your total audience, or Pinterest's total or engaged audience. Affinities lists the categories and interests your audience leans towards compared with Pinterest overall. Demographics breaks it down by age, gender, location and device. Use Compare to put two audiences side by side, and Export CSV to save the comparison.

Source: Pinterest Business Help: Review Audience Insights, checked 14 October 2026

Before deciding Pinterest isn't working, check these causes from Pinterest's own troubleshooting guide:

• Your website isn't claimed, so Pins from it count as saved content and don't show in the Overview.
• Analytics shows published Pins by default. Saved Pins only appear if you tick Include saved Pins.
• Recent numbers are estimates and can be revised down.
• Engagement varies with language, location, seasons, holidays and trends, and there's no fixed window: old Pins can pick up again months later.
• Broken links, slow pages or Pins that don't match their landing page can hold distribution back.

Sources: Pinterest Business Help: Pin performance and distribution, checked 14 October 2026; Pinterest Business Help: Claim your website, checked 14 October 2026

You don't need to check Pinterest daily. Once a month is enough for most small businesses:

1. Set the date range to the last 30 days, Content type to Organic, and export the data as a CSV.
2. Sort top Pins by outbound clicks to see which ideas send people to your site.
3. Sort by saves to see which ideas people want to keep, and make more like them.
4. Compare image and video Pins with the Pin format filter.
5. Rewrite the titles of Pins with plenty of impressions but few clicks.
6. Add UTM parameters to your Pin links so your website analytics show which visits came from Pinterest.

Source: Pinterest Business Help: Review Pinterest Analytics, checked 14 October 2026

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