Published by the Zolyp team ·
What size should a Pinterest image be?
Pinterest is a vertical, mostly mobile feed, and its spec pages recommend shapes to match. These are the recommendations Pinterest publishes; it doesn't give a separate size for board covers or profile pictures on these pages.
- Pinterest warns that images with a ratio beyond 2:3 may get cut off in people's feeds.
- Its performance guide also recommends 2:3 for images, and for videos of 15 to 60 seconds.
| Pin type | Recommended shape | Pixel size |
|---|---|---|
| Standard image Pin | 2:3 | 1000 x 1500 |
| Full-screen video Pin | 9:16 | 1080 x 1920 |
| Other video shapes | 1:2, 2:3, 3:4, 4:5 or 1:1 | Not specified |
| Carousel ad (paid) | 1:1 or 2:3 | Not specified |
Sources: Pinterest Business Help: Pinterest product specs, checked 14 October 2026; Pinterest Help: Review Pin specs, checked 14 October 2026; Pinterest Business Help: Pin performance and distribution, checked 14 October 2026
What are the image Pin specs?
From Pinterest's Pin specs page for organic image Pins:
| Spec | Image Pin |
|---|---|
| File types | BMP, JPEG, PNG, TIFF, WEBP |
| Maximum file size (web) | 20 MB |
| Title | Up to 100 characters (the first 40 are most likely to show) |
| Description | Up to 800 characters on the Pin specs page; the creative best-practices page lists 500 |
| Text box on the Pin | Up to 250 characters |
| Alt text | Up to 500 characters |
Sources: Pinterest Help: Review Pin specs, checked 14 October 2026; Pinterest Business: Creative best practices, checked 14 October 2026; Pinterest Business Help: Add alternative text to your Pins, checked 14 October 2026
What are the video Pin specs?
Pinterest publishes two sets of video numbers. The organic Pin specs page applies to videos you post yourself; the ad specs page covers standard-width video Pins and ads, and allows longer files.
| Spec | Pin specs page | Ad specs page |
|---|---|---|
| File types | MP4, M4V on the web; MP4, MOV, M4V in the app | MP4, MOV, M4V |
| Encoding | H.264 or H.265 | Not specified |
| Length | 4 seconds to 5 minutes | 4 seconds to 15 minutes (6 to 15 seconds recommended) |
| Maximum file size | Not specified | 2 GB |
| Shape | 9:16 recommended; 1:2, 2:3, 3:4, 4:5, 1:1 also accepted | No taller than 1:2 or wider than 1.91:1 |
| Title | Up to 100 characters | Up to 100 characters |
Sources: Pinterest Help: Review Pin specs, checked 14 October 2026; Pinterest Business Help: Pinterest product specs, checked 14 October 2026
What are Pinterest's safe zones?
Parts of a Pin can be covered by buttons and labels, depending on the device. Pinterest's specs give safe zones for both image and video Pins: keep text, logos and other key elements inside these margins so they stay visible everywhere.
- The bottom margin is the largest, so don't put your headline or call to action at the very bottom of a full-screen Pin.
- On image Pins with a white or near-white background, Pinterest adds a faint dark layer in light mode (black at 4% opacity). Black backgrounds get a faint white layer in dark mode (white at 10%). It doesn't apply to video.
| Edge | Keep clear |
|---|---|
| Top | 270 px |
| Left | 65 px |
| Right | 195 px |
| Bottom | 790 px |
Source: Pinterest Help: Review Pin specs, checked 14 October 2026
How do multiple images work?
Pinterest handles several images differently depending on where you create the Pin. On the web you can upload up to 10 images at once, but each becomes a separate Pin. In the app, selecting several photos or videos stitches them into a single video Pin. Swipeable carousels with 2 to 5 images appear in Pinterest's ad specs, in 1:1 or 2:3, with each image up to 20 MB.
Sources: Pinterest Help: Create a Pin from an image or video, checked 14 October 2026; Pinterest Business Help: Pinterest product specs, checked 14 October 2026
Can you fix the shape inside Pinterest?
Yes, within limits. When you create a Pin on a computer, click the pencil icon at the top right of the image or video to edit it: you can add text and change the aspect ratio there before you publish. In the app, the editing menu at the bottom of the screen adds text and other effects.
Do this before you publish. Once a Pin is live, Pinterest lets you edit its title, description, link and board, but not the image or video itself, so a badly cropped Pin has to be deleted and made again.
Sources: Pinterest Help: Create a Pin from an image or video, checked 14 October 2026; Pinterest Help: Edit or delete a Pin, checked 14 October 2026
How do you design a Pin that works at a small size?
Most people scroll Pinterest on a phone, where a Pin is only a few centimetres wide. Pinterest's creative guidance suggests a simple layout:
- Start at 1000 x 1500 pixels, or 1080 x 1920 for full-screen video.
- Put the main visual in the middle, key words near the top and extra detail lower down, inside the safe zones.
- Make your logo or brand name visible without letting it take over.
- Use sharp, well-lit, high-resolution images. Pinterest warns that blurry or distorted images make an idea hard to see.
- Keep any text on the image short enough to read at phone size.
Sources: Pinterest Business: Creative best practices, checked 14 October 2026; Pinterest Business Help: Pin performance and distribution, checked 14 October 2026; Pinterest Help: Review Pin specs, checked 14 October 2026
How Zolyp sizes Pins
Zolyp is our product, so weigh this section with that in mind. Zolyp designs vertical Pin images and checks each one before it's published to Pinterest: at least 600 by 900 pixels, no larger than 2,000 by 3,000, up to 20 MB, and carousels of up to 5 images that are all the same size.
Zolyp plans the week across your content themes, writes the copy and designs the visuals against your Brand Brain (your tone, colours and rules, saved once), then schedules and publishes to Instagram, Facebook, LinkedIn, Google Business, X, TikTok, YouTube, Pinterest, and Threads. Nothing goes out until you approve it. Plans that create the posts start at $29 a month, with a 3-day free trial and no card required.
Common questions
What is the best size for a Pinterest Pin?
Pinterest recommends 2:3, or 1000 by 1500 pixels, for a standard image Pin, and 9:16, or 1080 by 1920 pixels, for a full-screen video Pin.
What is the maximum file size for a Pinterest image?
20 MB when you upload on the web, according to Pinterest's Pin specs page.
How long can a Pinterest video be?
The organic Pin specs page lists 4 seconds to 5 minutes. Pinterest's ad specs page allows standard-width video up to 15 minutes, and recommends 6 to 15 seconds for ads.
How long can a Pin description be?
Pinterest's Pin specs page says up to 800 characters, while its creative best-practices page lists 500. Keeping descriptions within 500 characters fits both.
Can I use square images on Pinterest?
Pinterest's recommended shape for image Pins is 2:3. It lists 1:1 as an accepted shape for video Pins and carousel ads, but a taller image takes up more space in the feed.