What is for You page?

TikTok's help centre and newsroom describe two main groups of signals:

• How people interact: videos they like, share or comment on, videos they watch in full or skip, and accounts they follow back
• Information about the video: the sounds, hashtags and captions it uses, how many views it has, and the country it was posted in

TikTok has said that neither follower count nor whether an account has had high-performing videos before is a direct factor in its recommendation system. A new account can reach the For You feed with its first good video.

There is no hashtag that guarantees a place on the feed. Tags such as #fyp only describe the video; the video still has to keep people watching.

What matters most is how the people who see a video respond. TikTok describes its ranking as predicting how likely each viewer is to like, share, comment on or skip a video, so a video that holds attention with its first viewers has a better chance of being shown more widely.

• Hook people in the first second or two, before they swipe away.
• Keep it as short as the idea allows; people watching to the end is a strong signal.
• Use a sound and a few hashtags that genuinely match the video's topic.
• Add on-screen text so the video works with the sound off.
• Post consistently on one theme so TikTok learns who your videos are for.
• Reply to comments, and consider replying with a video.
• Avoid spending the first seconds on a logo or an introduction.
• Avoid reposting videos with another app's watermark.
• Judge an account on a few weeks of posting, not one video.

As a viewer you can press and hold a video and choose Not interested to see less of that kind of content, filter keywords and hashtags, and adjust the topics you see. TikTok also lets you see why a particular video was recommended to you.