How to post and schedule on Google Business Profile

Posts are short updates you publish on your Business Profile: news, offers, events, photos and videos. They appear where people already look when they find you on Google, which makes them one of the few free ways to put fresh, current information in front of someone who is deciding whether to visit.

According to Google, customers find them in the Updates or Overview tabs of your profile on mobile, on Search and Maps, and in the From the owner section when they look at your profile on a computer.

Source: Google Business Profile Help: Create & manage posts, checked 3 October 2026

Google offers three post types, each with its own required details:

• Google warns that a post with a phone number in the description may be rejected if the number can't be verified as belonging to the business. Add extra numbers to the profile instead.
• Posts older than six months are archived unless the post has a date range, as offers and events do.

The steps from Google's help centre:

1. Go to your Business Profile.
2. Select Posts, then Add post.
3. Choose the post type: Update, Offer or Event.
4. Select the elements you want to add, such as a Button or a Coupon code.
5. Add the details for your post.
6. Select Post at the bottom right.

Scheduling sits in the same form, just before you post. Google added two options here that save a lot of manual work for small businesses:

1. Fill in the post as above.
2. Turn on Schedule this post, then choose the date and time it should publish.
3. To repeat it, open the Repeats menu and choose how often it should go out: weekly, monthly, or a custom schedule.
4. Select Post.
5. If you manage several locations, select the profiles that should get the same post, then select Post again; to post to one profile only, select Skip.

Go to your Business Profile and select Posts. Next to the post, select More, then Edit or Delete. Editing is the right move when an offer's dates change or an event moves, so customers never see out-of-date information.

Google reviews every post against its content policy before showing it. The status tells you where it stands:

• Keep it professional: no misspellings, extra characters or text that adds nothing.
• Only link to sites you trust; links to malware, phishing or adult content are blocked.
• Businesses in regulated industries (alcohol, tobacco, pharmaceuticals, gambling, financial services and others) can post, but shouldn't describe those products.
• Fill in complete details: a descriptive title, start and end times, and offer information.

Source: Google Business Profile Help: Photos, videos and posts content policy, checked 3 October 2026

The people who see your posts are usually close to a decision: they searched for you, or for what you do nearby. Posts that help them decide work best. A simple weekly rhythm:

1. One update that answers a question customers ask before they book or visit, such as opening hours over a holiday or what a first appointment involves.
2. One photo of something real: the team, a finished job, a new product on the shelf.
3. An offer or event when you have one, with clear dates so it disappears on time.
4. A repeating post for anything that happens on a schedule, like a weekly special, set once with Repeats.
5. Once a month, check that every live offer and event is still accurate.

Zolyp publishes updates and events to Google Business. Offers aren't supported: Google rejects offers sent through the publishing connection Zolyp uses, so create those in your Business Profile directly. These are the rules Zolyp checks a post against:

Zolyp writes your Google Business updates from your Brand Brain and plans them alongside your posts on Instagram, Facebook, LinkedIn, Google Business, X, TikTok, YouTube, Pinterest, and Threads, so your profile stays current without a separate routine. You approve the week before anything publishes.