How to schedule Facebook posts

Scheduling lives in Meta Business Suite, which you reach straight from your Page. These are the steps from Meta's help centre:

1. Switch to the Page you want to post as.
2. From your Page, click Meta Business Suite in the left menu, then click Create post under the Page's profile picture.
3. Add the content of your post: text, photos, video, or a link.
4. Next to Scheduling options, turn on the Set date and time toggle.
5. Set the date and time. Click Active times if you want suggested publishing times.
6. Click Schedule.

Source: Meta Business Help Centre: Schedule a post and manage scheduled posts for your Facebook Page, checked 2 October 2026

Meta lets you schedule a Page post to publish between 20 minutes and 29 days from now, and every time you set is in your current time zone. If you travel or work with a team abroad, check the time zone before you schedule, because the post goes out at the clock time you picked, not the one your audience sees.

Anyone with Facebook access or task access to the Page can create and edit scheduled posts, so an assistant or an agency can run the queue without your login. In the mobile app, Meta adds that you need at least partial access and to be assigned to manage the accounts you're posting to.

Scheduled posts sit in the Planner, a week or month calendar view:

1. From your Page, open Meta Business Suite and click Create post.
2. Click Planner in the left menu and find the post on the calendar.
3. Click it, then open Options to edit the post, duplicate it, reschedule it, move it back to drafts, or delete it.

Yes. In the Meta Business Suite mobile app, tap Content, choose Posts, Reels, or Stories, tap Create, add your text and media, tap Next, then tap Schedule for later and pick the date and time. Facebook posts can also be saved as drafts and finished later.

Source: Meta Business Help Centre: Schedule Facebook and Instagram content on Meta Business Suite mobile app, checked 2 October 2026

Yes. In the Meta Business Suite mobile app you choose the content type (Posts, Reels, or Stories) before you tap Create, and all three can be scheduled for later the same way. Scheduled items appear in the Planner on the day they're due to publish.

Video works differently from a few years ago. Meta says that since June 2025 every video posted to Facebook is shared as a reel, and reels can be any length or orientation. Reels from business Pages are always public, so there's no audience setting to get wrong.

Sources: Meta Business Help Centre: Schedule Facebook and Instagram content on Meta Business Suite mobile app, checked 3 October 2026; Meta Business Help Centre: Create a Facebook reel, checked 3 October 2026

If your Page and Instagram account are linked in Business Suite, choose both under Post to when you create the post, and you can customise the text for each before scheduling. Meta requires the Page and the Instagram profile to be connected and in the same business portfolio; to include Threads, the Threads profile has to be in that portfolio too.

Cross-posting to Threads only works on Business Suite desktop, not in the app. And however it's done, it's still one post shared twice: captions, crops, and hashtags that work on one platform often fall flat on another, which is the part a planning tool should fit per platform for you. Where each kind of content can go, according to Meta:

Source: Meta Business Help Centre: About cross-posting to Facebook, Instagram and Threads in Meta Business Suite, checked 3 October 2026

Scheduling pays off when it's a habit, not a scramble. A routine that fits a small business:

1. Pick one slot a week to plan and batch everything, rather than posting on the day.
2. Look back at last week in Insights first, so you repeat what earned reactions and drop what didn't.
3. Write the week's posts around a few recurring themes (an offer, a behind-the-scenes moment, a customer question) so the feed doesn't repeat itself.
4. Mix formats: a photo post, a short reel, and a story reach people in different places on Facebook.
5. Check Active times before you set each time, then schedule everything in one go.
6. Open the Planner's week view to spot gaps, and move anything time-sensitive to drafts if plans change.

The queue is not the work. A Page that wants steady reach needs a plan: what to post next week, in what mix, in what voice, with what image. Native scheduling assumes you've already done all of that. Most small businesses stall exactly there, not at scheduling, at producing.

• No help writing the post or designing the image
• No content plan or theme balance across weeks
• Facebook and Instagram only: LinkedIn, X, and Google Business live elsewhere
• No loop from results back into next week's plan

Zolyp works one level up from the queue: it plans the calendar, writes captions in your voice, designs on-brand visuals, and publishes to Instagram, Facebook, LinkedIn, Google Business, X, TikTok, YouTube, Pinterest, and Threads. Every post is fitted to its platform rather than copy-pasted across. You approve the week in minutes; with Autopilot you can hand over the routine themes once the output has earned it.