Social media for phone and computer repair shops: a practical guide for 2026

Customers usually look for a repair shop at the moment something breaks, so being easy to find and easy to trust matters more than a big following. Your Google Business Profile is the most important page you have: hours, prices, reviews and a clear way to book or walk in.

Short videos work well because a repair is satisfying to watch. A cracked screen coming off and a new one going on, a swollen battery removed safely, a water-damaged laptop dried and tested. Google says Business Profile updates can include a photo or video and a button, and offers can include a coupon code and terms.

Source: Google Business Profile Help: Create and manage posts on your Business Profile, checked 15 October 2026

Three or four posts a week is plenty. Film repairs as you do them, with the device's screen off or showing your own test screen.

• Monday: a repair of the week, from broken to fixed, in under 30 seconds.
• Tuesday: a price post. Screen, battery and charging port prices for popular models.
• Wednesday: a care tip. How to tell your battery needs replacing, or what to do after a drop in water.
• Thursday: a myth buster, such as whether rice really helps a wet phone.
• Friday: refurbished or second-hand devices in stock, with condition, storage and price.
• Monthly: a security reminder, such as backing up before any repair.

Customers care about two things: what part goes in their device, and who is allowed to fix it. Be exact on both. Apple says an Apple Authorised Service Provider offers Apple-certified repairs backed by Apple, while an Independent Repair Provider can access Apple genuine parts and resources for out-of-warranty repairs and may offer its own warranty. Apple's verification page lets anyone check whether a provider is listed.

Customers can also check for themselves. Apple says Parts and Service History on iOS 15.2 and later can show a part as Genuine, Unknown or Used, and that an Unknown part might affect the trade-in value of the device. If you fit compatible or refurbished parts, say so in your posts and on the ticket.

Misleading approval claims have led to prosecution. In January 2018 the ASA reported that a repair company which showed an Apple logo alongside claims such as Approved repair centre and Original parts, when neither was true, was referred to Trading Standards and found guilty under consumer protection law, with a further breach of the Trade Marks Act 1994 for supplying counterfeit Apple-branded parts.

This is general information, not legal advice. Rules differ by country and change, so check with your local Trading Standards service, regulator or a lawyer before you post claims, prices or offers you are unsure about.

1. Only use a manufacturer's name, logo or programme title if you are listed in that programme.
2. Describe parts accurately: genuine, compatible, refurbished or used.
3. Put the type of part and your own repair warranty in every price post.
4. Never buy or fit parts you suspect are counterfeit.

Sources: Apple Support: Repair provider verification, checked 15 October 2026; Apple Support: iPhone parts and service history, checked 15 October 2026; ASA: ASA welcomes prosecution of misleading advertiser (January 2018), checked 15 October 2026

A repair video can leak more than you think. A notification on a lock screen, a photo in the background, an email address on a laptop sticker or a name on a job ticket can all identify a customer. Treat every device as private.

• Film with the screen off, or with your own test device or test account showing.
• Keep job tickets, names, phone numbers and passcodes out of shot.
• Never post a customer's photos, messages or files, even as a joke.
• Ask permission before showing a recognisable device with stickers or engraving.
• Remind customers to back up and remove passcodes they do not want to share before handing over a device.

Price posts bring people in, but only if the price on the post is the price at the counter. In the UK, the CMA says a social media post can be an invitation to purchase and that mandatory charges should normally be included in the total price. If there is a diagnostic fee everyone pays, include it or say so clearly.

In the US, customers often worry that an independent repair will void their warranty. FTC staff said in 2018 that companies cannot void a consumer's warranty or deny warranty coverage solely because the consumer used parts from someone else or used an unauthorised repairer. You can share that in a post, but do not promise that any particular manufacturer will honour a warranty claim.

Google's policy bans offering incentives for reviews and selectively asking happy customers for them, and the FTC's 2024 rule bans incentives conditioned on a review saying something positive or negative.

• Post prices by model and repair type, with the date they were last updated.
• Say how long each repair usually takes and whether you need to keep the device overnight.
• Ask every customer for a review in the same way, for example on the receipt.

Sources: CMA: Providing clear and accurate information about prices (summary), checked 15 October 2026; FTC Business Blog: FTC staff sends warranty warnings (April 2018), checked 15 October 2026; Maps user-generated content policy: Prohibited and restricted content, checked 15 October 2026; FTC: Final rule banning fake reviews and testimonials (August 2024), checked 15 October 2026

Most repair shops film enough content in a normal week. The trick is saving clips as you go and planning the month in one sitting.

Disclosure: this guide is published by Zolyp, an AI social media manager. Zolyp plans a calendar around your content pillars, writes and designs each post, and schedules it to Instagram, Facebook, LinkedIn, Google Business, X, TikTok, YouTube, Pinterest, and Threads. You start in review-everything mode, so nothing goes live without your approval. You can add your own repair photos and clips to any post, and Google Business is one of the platforms Zolyp publishes to. Zolyp does not check part types or approval claims, so confirm both before you approve a post. Everything in this guide works just as well done by hand.

• Week 1: update your price list, hours and Google profile.
• Week 2: film three repairs with screens off.
• Week 3: post one care tip and one refurbished device feature.
• Week 4: reply to reviews and note which posts brought walk-ins.