Social media for schools, tutors and education businesses

Your audience is usually two groups: the parents who choose and pay, and the learners who attend. For adult education and professional courses, the learner is the buyer. Pick platforms for the person who makes the decision.

Education runs on a calendar, so your content should too. Enrolment, exams, holidays and results days give you natural peaks. Keep a steady base of two to four posts a week and add more around those dates.

• Monday: a study tip or a short explainer.
• Wednesday: inside a lesson, focusing on hands and work rather than faces where you can.
• Friday: a celebration of effort or achievement, with permission.
• As needed: dates, closures, open days and enrolment deadlines.

Parents want to see how you teach and whether their child will be happy and make progress. Show the method, not just the building. A tutor explaining one tricky concept in 60 seconds does more than a stock photo of a classroom.

Results matter, but share them honestly. Use your own records, explain what they cover, and never name a student or show their grades without written permission from them or their parent.

• One-minute explainers of a topic you teach.
• Common mistakes in a subject and how to fix them.
• Open day or trial lesson invitations.
• Teacher or tutor introductions.
• Parent guides: how to help with homework, what to expect at exams.

Parents often search for tutors or schools near them. A tutoring centre or school with a staffed location can show its address and hours. Google's guidelines also cover service-area businesses: a tutor who travels to students can have one profile with a service area and should hide a home address from customers.

Post enrolment deadlines and open days as event posts, and ask families for honest reviews with your Google link, never in exchange for a discount.

1. Choose the category that best describes what you do.
2. Set regular hours and term holiday hours.
3. Add photos of the space with no identifiable children unless you have permission.
4. Post an update or event at least twice a month.

Sources: Google Business Profile Help: Guidelines for representing your business on Google, checked 14 October 2026; Google Business Profile Help: Create & manage posts on your Business Profile, checked 14 October 2026; Google Business Profile Help: Tips to get more reviews, checked 14 October 2026

In the UK, the Information Commissioner's Office says that when a school uses photos for official purposes, pupils or their parents, depending on the pupil's age, must be told how the photos will be used. The ICO notes consent is one possible lawful basis but not the only one, and recommends giving pupils the option to opt out whatever basis you use.

In the US, the Department of Education's student privacy office explains that a photo or video can be an education record under FERPA when it is directly related to a student and kept by the school. Schools should follow their own FERPA and district policies.

For a private tutor or small education business, written consent from a parent (or the adult learner) is the simplest safe route. Keep a list of who has opted out and check it before every post.

This is general information, not legal advice. Ask your data protection officer, district or a lawyer about your situation.

• Collect written consent at enrolment, and say which platforms you post on.
• Never pair a child's full name with their photo.
• Turn off location tags and check backgrounds for name labels and uniforms you do not want shown.
• Remove a post promptly if a parent or student asks.

Sources: ICO: Taking photos in schools, checked 14 October 2026; US Department of Education: FAQs on Photos and Videos under FERPA, checked 14 October 2026

Use four pillars: teaching, people, dates and admissions, and celebrations. Check the academic calendar at the start of each month and plan around it.

Disclosure: this guide is published by Zolyp, an AI social media manager. Zolyp plans a calendar around your content pillars, writes and designs each post, and schedules it to Instagram, Facebook, LinkedIn, Google Business, X, TikTok, YouTube, Pinterest, and Threads. You start in review-everything mode, so nothing goes live without your approval. Brand Brain can hold topics you never want mentioned, such as student names. Zolyp does not check photos for consent, so confirm permission before you approve any post that shows a learner. Plans start at $29/mo.

1. Week 1: list the month's dates, deadlines and events.
2. Week 2: post two explainers or tips in your main subjects.
3. Week 3: introduce a teacher and share an event or open day.
4. Week 4: celebrate effort or results with permission, then plan next month.