Social media for kitchen and bathroom fitters: a practical guide

A new kitchen or bathroom is one of the biggest things most people buy for their home. They spend months collecting ideas and then look hard at who will actually do the work. Instagram and Pinterest carry the ideas, Facebook carries the recommendations, and Google is where they check you are real and read reviews.

One kitchen or bathroom can give you weeks of content if you take photos at each stage. Ask the customer at the start whether you can share the project, and agree what you will not show.

• Survey and design: the room as it was, and the plan.
• Strip-out: what you found behind the old units or tiles.
• First fix: pipes and cables in place, explained simply.
• Tiling and fitting: the detail work people never see.
• Reveal: the finished room from the same angle as the before.
• Follow-up: how it looks three months on, with the customer's words.

Customers want to know the gas and electrical work is done properly, and your posts are a good place to show it. HSE says anyone employed to work on gas appliances in people's homes must be a Gas Safe registered engineer and competent in that area of gas work, and that the engineer's competencies are marked on the back of their Gas Safe Register ID card. The underlying rule is regulation 3 of the Gas Safety (Installation and Use) Regulations 1998.

GOV.UK says you may need building regulations approval to change electrics near a bath or shower or to install a bathroom that involves plumbing, and that customers do not need to apply for approval themselves if the work is done by someone registered with a competent person scheme.

Say clearly in your posts who does the gas and electrical work, whether that is you or a named partner. Only show a scheme logo you can prove: in a 2019 ruling, the ASA told a roofing firm not to imply membership of a body by showing its logo unless it held documentary evidence.

This is general information, not legal or safety advice. Rules differ by country, state and council and they change, so check with the regulator, your trade body or a lawyer before you rely on them.

Sources: HSE: Domestic gas, frequently asked questions, checked 15 October 2026; legislation.gov.uk: Gas Safety (Installation and Use) Regulations 1998, regulation 3, checked 15 October 2026; GOV.UK: Building regulations approval, checked 15 October 2026; ASA ruling on Hanson Roofing and Building Ltd (30 October 2019), checked 15 October 2026

Long-running kitchen sales have been ruled against before. In 2017 the ASA upheld complaints about a "50% off kitchen units" claim by Wickes, finding the units had been sold at the discounted price for a materially longer period than at the higher price, so the higher price was not the usual selling price. The ASA did not accept that the long time people take to choose a kitchen justified the longer sale.

The ASA's general advice is that a reference price should be a genuine, established usual selling price, should be recent, and should have been charged for longer than the promotional price. In the UK, the CMA also says a price in a social media post must be the total, with unavoidable charges such as VAT normally included.

• Do not run a "sale" that never ends.
• If you post a price, say what it includes: units, worktops, appliances, fitting, plumbing, electrics, tiling, waste removal.
• Show a range of real project costs rather than one headline price that nobody pays.
• Keep the pricing records behind any "was" price you post.

Sources: ASA ruling on Wickes Building Supplies Ltd (4 October 2017), checked 15 October 2026; ASA Advice Online: Promotional savings claims, checked 15 October 2026; CMA: Providing clear and accurate information about prices (summary), checked 15 October 2026

UK: Business Companion, the Trading Standards guidance site, explains that where a kitchen contract is agreed away from your premises, for example in the customer's home, the customer generally has 14 days to cancel, starting the day after the kitchen is delivered. If you do not give the customer information about their right to cancel, the period can extend to 12 months and you may have committed a criminal offence. Never use social media messages or home visits to push "sign today" deals.

US: the FTC tells homeowners to consider only licensed and insured contractors, compare written estimates, expect a contract with the contractor's licence number and start and finish dates, and not to pay the full amount up front. It says people who sign at home may have the right to cancel within three business days, and that pressure for an immediate decision is a warning sign. Posts that explain your contract and payment stages build trust.

Sources: Business Companion (Trading Standards): Home improvements, your top five questions answered, checked 15 October 2026; FTC Consumer Advice: How to avoid a home improvement scam, checked 15 October 2026

A detailed review from a past customer is worth more than any advert. Ask everyone the same way after sign-off. Google bans incentives for reviews and selectively asking happy customers, the FTC's 2024 rule bans fake reviews and rewards for reviews with a particular sentiment, and the CMA names reviews that hide an incentive as a banned practice.

Disclosure: this guide is published by Zolyp, an AI social media manager. Zolyp plans a calendar around your content pillars, writes and designs each post, and schedules it to Instagram, Facebook, LinkedIn, Google Business, X, TikTok, YouTube, Pinterest, and Threads. You start in review-everything mode, so nothing goes live without your approval. You can add your own photos or pull from your brand gallery, so posts show your real work rather than stock images. Everything in this guide works just as well done by hand.

• Week 1: pick the project to feature this month and get the customer's agreement.
• Week 2: post the before, the plan and one explainer.
• Week 3: post the fitting stages and a team post.
• Week 4: post the reveal, ask for the review and plan next month.

Sources: Google Maps user-generated content policy: fake engagement, checked 15 October 2026; FTC: Federal Trade Commission announces final rule banning fake reviews and testimonials (14 August 2024), checked 15 October 2026; CMA: Short guide for businesses publishing consumer reviews and complying with consumer protection law, checked 15 October 2026