Social media for coworking spaces: a practical guide

Freelancers, remote workers and small teams choose a coworking space on three things: the people, the practical details and the price. They want to know whether it is quiet or social, whether the internet and coffee are good, and whether they can bring clients there.

Your members are your best content, but they did not join to be marketed. Ask before you feature anyone, and make it easy to say no.

Three to four posts a week works for most spaces. The community manager can collect photos during the week and schedule them on Friday.

• Monday: what is on this week, such as talks, lunches and workshops.
• Tuesday: a member spotlight, shared with their permission and in their words.
• Wednesday: the space itself, like a meeting room set up for a workshop.
• Thursday: a practical post, such as day pass details or a private office that has just come free.
• Friday: a community moment, like Friday drinks or a member's launch.

A coworking space is a workplace for many businesses at once. A wide shot can show a laptop screen, a client meeting or someone who does not want their employer to know where they work.

1. Add a photo and social media question to your membership form, with a clear way to opt out.
2. Announce before you photograph an event, and give people a way to stay out of shot.
3. Keep laptop screens, whiteboards, post and visitor badges out of the frame.
4. Ask each member to approve the wording of their spotlight before it goes out.
5. Remove photos promptly when a member asks.

Show what a desk, an office or a day pass actually costs. The CMA's price guidance says the headline price must include unavoidable fees and charges, that a "from" price is acceptable only if it includes all mandatory charges, and that for rolling monthly contracts you should show the full monthly price. If every member pays for a key card, setup or service charge, include it. The ASA's guidance on "free" says a free trial or free day must make clear any commitment involved, including whether a paid membership starts automatically.

Google's guidelines say businesses cannot list an office at a coworking space unless that office has clear signage and is staffed during business hours by the business's own staff, and that virtual offices are not eligible for a Business Profile. Tell members who ask whether they can list your address on Google, and keep your own profile limited to your real opening hours and services.

This is general information, not legal advice. Rules differ by country and change, so check with your regulator, trade body or a lawyer before you post prices, claims or photos of the people you serve.

Sources: GOV.UK (CMA): Providing clear and accurate information about prices, summary, checked 15 October 2026; ASA Advice Online: Use of "free", checked 15 October 2026; Google Business Profile Help: Guidelines for representing your business on Google, checked 15 October 2026

Events give members a reason to come in and give outsiders a reason to visit. Each event gives you three posts: the announcement, a reminder the day before and a short recap with photos.

Invite local groups to host meetups in your space. Their audience sees your space, and you get content without organising every event yourself. Create Facebook and LinkedIn events so people can save the date.

• Before: announcement with date, time, who it is for and how to book.
• Day before: a reminder with directions and access details.
• After: three photos, one thing people learned and the next date.

Plan around the year: new year resolutions to work differently, the September return to work, and quieter summer weeks when day passes sell.

Disclosure: Zolyp, which publishes this guide, makes an AI social media manager. It plans a balanced week across your content pillars, writes the captions and designs the visuals in your brand voice, and schedules them to Instagram, Facebook, LinkedIn, Google Business, X, TikTok, YouTube, Pinterest, and Threads. You can add your own photos to any post, and you start by approving every post. On Zolyp's multi-brand plans, each site can be set up as its own brand with its own voice. Zolyp does not see your members' consent, so check every photo before you approve. Everything in this guide works just as well done by hand.

• Week 1: publish the month's events and update Google photos.
• Week 2: interview and feature one member, with their approval.
• Week 3: post available desks and offices with full prices.
• Week 4: recap events, reply to reviews and plan next month.