Social media for removals and moving companies: a practical guide

People hire a mover a few times in their life, usually under stress, and many have heard a horror story. They search locally, compare reviews and check whether a company looks established. Your profiles should answer that worry before they call.

If customers do not visit your premises, Google's guidelines say a service-area business should hide its address. You can set up to 20 service areas by city, postcode or other area, and Google says the overall area should not extend more than about two hours' driving from your base.

Sources: Google Business Profile Help: Guidelines for representing your business on Google, checked 15 October 2026; Google Business Profile Help: Manage your service areas, checked 15 October 2026

Two to four posts a week is enough. Ask crews to take photos and short clips on every job, with the customer's permission, and pick the best at the end of the week.

• Monday: a completed move, told without the customer's address.
• Tuesday: a packing tip, such as wrapping plates or labelling boxes by room.
• Wednesday: meet the crew, with how long each person has been moving homes.
• Thursday: how your quotes and surveys work.
• Friday: availability and busy dates to book ahead, such as the end of the month and school holidays.
• Weekend: a customer review shared with permission.

Rogue movers are a known problem, and regulators publish warning signs. The US Federal Motor Carrier Safety Administration lists red flags including estimates given over the phone or online without seeing the goods, no written estimate, demands for cash or a large deposit, a website with no local address or information about registration or insurance, a phone answered only as "Movers", and a rental truck arriving instead of a company-owned or marked vehicle.

Your posts can answer each of those worries: film a survey, show a written estimate (with details hidden), introduce the office team, show your marked vehicles and warehouse, and explain how your insurance and cover work in plain words.

US interstate movers: federal rules say advertisements must include your name or trade name as it appears on your USDOT number assignment, and your USDOT number in the form "U.S. DOT No." followed by the number. Put it in every profile bio and on ad creative. Check your state's rules for moves within one state, and in other countries check your trade association's and regulator's requirements.

This is general information, not legal advice. Rules differ by country and change, so check with your regulator, professional body or a lawyer before you post claims, prices or patient stories.

Sources: FMCSA Protect Your Move: Spot the red flags, checked 15 October 2026; 49 CFR 375.207 (FMCSA): What items must be in my advertisements?, Cornell LII, checked 15 October 2026

Moving day shows a lot: the old address, the new one, valuables, paperwork and an empty house. Be careful what your crews post and when.

1. Ask before photographing a customer's home or belongings, and say where the photos will go.
2. Keep house numbers, street names, vehicle registrations and new addresses out of every shot.
3. Never show inventories, documents, keys, alarm panels or valuables.
4. Post after the move is finished, not while a home is empty.
5. For office moves, keep screens, whiteboards and staff out of shot unless the client agrees.

Price posts cause disputes when the extras appear later. The CMA's price guidance for the UK says the total price should normally include unavoidable or mandatory charges, and that hiding fees until later is illegal drip pricing. If a price depends on a survey, say that clearly. The ASA says something can only be called free if customers pay nothing beyond the unavoidable cost of responding and collecting or delivery, so check "free boxes" or "free storage" offers against that.

Ask every customer for a review the same way. Google bans incentives for reviews and selectively asking happy customers. The FTC's rule in the US bans incentives tied to a review's sentiment and threats used to remove negative reviews, and the CMA lists fake reviews and reviews hiding incentives as banned practices in the UK.

When a complaint lands on your page, reply the same day, acknowledge it, and move it to a call or message. Never post the customer's address, inventory or claim details.

Sources: GOV.UK (CMA): Providing clear and accurate information about prices, summary, checked 15 October 2026; ASA Advice Online: Use of "free", checked 15 October 2026; Google Maps user-generated content policy: fake engagement, checked 15 October 2026; FTC final rule banning fake reviews and testimonials (August 2024), checked 15 October 2026; GOV.UK (CMA): Unfair commercial practices guidance (CMA207), checked 15 October 2026

Removals are seasonal: summer and school holidays, the end of each month and the end of tenancies. Post booking reminders a few weeks before each peak, and use quieter months for packing tips and partnerships with estate and letting agents.

Disclosure: Zolyp, which publishes this guide, makes an AI social media manager. It plans a balanced week across your content pillars, writes the captions and designs the visuals in your brand voice, and schedules them to Instagram, Facebook, LinkedIn, Google Business, X, TikTok, YouTube, Pinterest, and Threads. You can add your own photos to any post, and you start by approving every post. Everything in this guide works just as well done by hand.

• Week 1: check Google service areas, hours and registration details in every bio.
• Week 2: pick four completed moves with addresses kept out of shot.
• Week 3: post one packing tip series and one "how our quotes work" post.
• Week 4: ask last month's customers for reviews and reply to every review.