A day encouraging people to shop at small and local businesses, held after Thanksgiving in the US (the UK runs its own Small Business Saturday in early December).
How the date is set: The Saturday after US Thanksgiving.
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Why post: Made for small businesses: tell your story and ask people to shop local.
Best for: Every small business.
Small Business Saturday post ideas
- Tell the story of how your business started, in one post.
- Introduce the people behind the counter.
- Ask customers to share their favourite small businesses nearby.
Captions you can adapt
Every order today supports a real family, not a shareholder. Thank you for shopping small.
We started in [year] with [one detail]. Today we're [where you are now]. Thank you for being part of it.
Replace anything in [brackets] with your own details.
Small Business Saturday hashtags
#SmallBusinessSaturday #ShopSmall #ShopLocal #SupportLocal
Need more? Generate niche and local hashtags for your business.
Write your Small Business Saturday post
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