Social media for window cleaners: a practical guide for 2026

Window cleaning is local and repeat work. Most new customers come from neighbours, so the platforms that matter are the ones neighbours use: Facebook pages and community groups, and your Google Business Profile for people searching "window cleaner near me".

If you go to customers rather than having them come to you, Google says to remove your address from your profile and set a service area. You can set up to 20 service areas by town or postcode, and the overall area should stay within about two hours' driving of your base. Map your round, then set the areas to match it.

Instagram and TikTok suit short, satisfying clips: a water-fed pole rinsing a conservatory roof, a gutter being cleared, a dirty pane going clear. They reach younger homeowners and help with commercial work such as shopfronts.

Source: Google Business Profile Help: Manage your service area for service-area businesses, checked 15 October 2026

Plan posts around the round itself. If you clean the same area every four or eight weeks, tell that area before you arrive and you will often pick up the neighbours.

• Monday: where you are this week, by area only, with a "message us if you want adding" line.
• Tuesday: a before-and-after clip of glass, frames or a conservatory roof.
• Wednesday: an explainer, such as why pure water dries without streaks.
• Thursday: a customer review, shared with permission.
• Friday: a weather update if rain or frost has moved the round.
• Seasonal: gutter clearing in autumn, conservatory roofs in spring and shopfronts before Christmas.

Every clip you post shows how you work at height. HSE says you must avoid work at height where it is reasonably practicable, for example by using telescopic water-fed poles or cleaning windows from the inside. It says a ladder should not be your automatic choice, though it can be the most sensible option for low-risk, short-duration tasks, and that almost all falls from ladders happen because the ladder moves unexpectedly.

So film the safe way you actually work. A clip of someone leaning off an unsecured ladder might get views, but it tells customers, and anyone checking your business, that you cut corners. In the US, check the workplace safety rules that apply where you work before filming any work at height.

This is general information, not legal or safety advice. Rules differ by country, state and council and they change, so check with the regulator, your trade body or a lawyer before you rely on them.

• Show the water-fed pole from the ground for most posts.
• If you use a ladder, show it footed or secured and used for a short job.
• Keep hoses tidy in shots, away from paths and parked cars.
• Never film while climbing or holding the pole one-handed.

Source: HSE: Working at height whilst window cleaning, checked 15 October 2026

People want to know roughly what it costs before they message. A simple price guide by house type saves you hours of replies. In the UK, the CMA says a price in a social media post must be the total price, with unavoidable charges normally included, and that a "from" price is fine if it includes all mandatory charges.

Google Business Profile posts can be updates, offers or events, can include a photo or video and a button, and posts older than six months are archived unless you set a date range. Use an offer post for a first clean discount if you run one, and give it an end date.

1. Post a price guide by house size, saying what is included: frames, sills, doors, conservatory.
2. Say how often you visit and how payment works.
3. Explain what happens if it rains on your day.
4. Say what extras cost, such as gutters, fascias or solar panels.

Sources: CMA: Providing clear and accurate information about prices (summary), checked 15 October 2026; Google Business Profile Help: Create and manage posts on your Business Profile, checked 15 October 2026

Window cleaners see inside bedrooms, kitchens and living rooms every day. Customers trust you not to share that. Your content should show glass and frames, never what is behind them.

1. Frame shots from the outside, angled so you cannot see into rooms.
2. Never post house numbers, street names, car registrations or children.
3. Never say which customers are away, even as a friendly note.
4. Ask before posting any customer's house, and blur or crop anything that identifies it.

Ask every customer for a review the same way, for example in your payment reminder text. Google's policy bans incentives for reviews, selectively asking happy customers and discouraging negative reviews, and the FTC's 2024 rule bans fake reviews and rewards for reviews with a particular sentiment. In the UK, the CMA names fake reviews and reviews that hide an incentive as banned practices.

Disclosure: this guide is published by Zolyp, an AI social media manager. Zolyp plans a calendar around your content pillars, writes and designs each post, and schedules it to Instagram, Facebook, LinkedIn, Google Business, X, TikTok, YouTube, Pinterest, and Threads. You start in review-everything mode, so nothing goes live without your approval. You can add your own photos or pull from your brand gallery, so posts show your real work rather than stock images. Everything in this guide works just as well done by hand.

• Week 1: check your Google profile service areas against your round.
• Week 2: film two before-and-after clips and one safe-working clip.
• Week 3: post your price guide and one review.
• Week 4: note which areas brought enquiries and plan next month's area posts.

Sources: Google Maps user-generated content policy: fake engagement, checked 15 October 2026; FTC: Federal Trade Commission announces final rule banning fake reviews and testimonials (14 August 2024), checked 15 October 2026; CMA: Short guide for businesses publishing consumer reviews and complying with consumer protection law, checked 15 October 2026