The biggest discount day of the year for many retailers, now marked well beyond the US.
How the date is set: The Friday after US Thanksgiving.
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Why post: Shoppers are actively looking for deals; clear offers and countdowns perform best.
Best for: Retail and e-commerce, Beauty and skincare, Electronics, Services with packages.
Black Friday post ideas
- Tease your offer a week before with a countdown.
- Post the deal clearly: what, how much off, until when.
- Share a last-chance reminder on the final evening.
Captions you can adapt
Black Friday starts now: [discount] off everything until Monday midnight. Link in bio.
Last few hours of our Black Friday sale. [Number] items left at this price.
Replace anything in [brackets] with your own details.
Black Friday hashtags
#BlackFriday #BlackFridaySale #Deals #ShopNow
Need more? Generate niche and local hashtags for your business.
Write your Black Friday post
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