How to add services to your Google Business Profile

Businesses in certain categories, such as service businesses, can list their services on their Business Profile. When local customers search Google for something you offer, that service may be highlighted on your profile, and in the Google Maps app customers can see your full list under Services.

Google suggests services based on your business type: a plumber might see options such as Install faucet or Repair toilet. You can also create your own, group services into categories, and add descriptions and prices. Which features you get depends on your category; Google gives health and beauty businesses as one example that can update a list of services.

Sources: Google Business Profile Help: Manage your services on your Business Profile, checked 15 October 2026; Google Business Profile Help: Manage your business category, checked 15 October 2026

1. Go to your Business Profile.
2. Select Edit services.
3. Select the services you want to add.
4. Select Save.
5. To add more later, select Edit services, then Add more services, and choose from the list.
6. If a service isn't listed, select Add custom service, enter it, then select Save.

Source: Google Business Profile Help: Manage your services on your Business Profile, checked 15 October 2026

Details help people decide before they call. To add them:

1. Go to your Business Profile and select Edit services.
2. Select the service you want to edit.
3. Add information such as a price and a description.
4. To remove the service instead, select Delete service.
5. Select Save.

• Our suggestion: name each service the way customers ask for it, keep the price in the price field rather than the name, and use the description for what's included and how long it takes.

Source: Google Business Profile Help: Manage your services on your Business Profile, checked 15 October 2026

If you offer different kinds of work, you can add another business category from the services editor and list services under it. Google says categories affect your local ranking, and adding or editing one might mean verifying your business again, so only add a category that genuinely describes part of your business.

1. Go to your Business Profile.
2. Select Edit services, then Add a new business category.
3. Enter the category and select it from the options.
4. Select the services you offer in that category, or add a custom service.
5. Select Save.

• Google's guidelines say categories should complete the statement "This business IS a", not "this business HAS a". Individual services belong in the services list, not in extra categories.

Sources: Google Business Profile Help: Manage your services on your Business Profile, checked 15 October 2026; Google Business Profile Help: Manage your business category, checked 15 October 2026; Google Business Profile Help: Guidelines for representing your business on Google, checked 15 October 2026

Check these first:

• The custom service name broke policy. Google automatically rejects custom services containing profanity, gibberish, personal information, prices or phone numbers in the name.
• The edit is still under review. Google says edits usually take up to 10 minutes but can take up to 30 days.
• There's no Edit services option. Services are offered to businesses in certain categories, so check your primary category is the most specific one that fits.
• You made a profile per service. Google says not to create separate profiles for each service; list them all on one profile.
• You meant where you work, not what you do. The towns you travel to are set as service areas under Edit profile, then Location.

Sources: Google Business Profile Help: Manage your services on your Business Profile, checked 15 October 2026; Google Business Profile Help: Understand what happens to your Business Profile edits, checked 15 October 2026; Google Business Profile Help: Manage your business category, checked 15 October 2026; Google Business Profile Help: Resolve duplicate profiles & ownership issues, checked 15 October 2026

Disclosure: this is our product. Your services list is a menu people browse; posts show the work. Zolyp writes and designs Google Business updates about the jobs you do, in your brand's style, and publishes them to your connected profile once you approve. There's a 3-day free trial, no card required.