A day to celebrate mothers. In the US, Pakistan, India and many other countries it falls on the second Sunday of May.
How the date is set: Second Sunday of May in the US and many countries (the UK marks Mothering Sunday in March).
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Why post: A major gifting and dining day; gift guides and bookings perform well.
Best for: Florists, Restaurants, Salons and spas, Jewellery, Retail.
Mother's Day (US and many countries) post ideas
- Post a gift guide for mums under three price points.
- Open bookings for Mother's Day brunch or treatments.
- Ask followers to share what their mum taught them.
Captions you can adapt
Mother's Day gifts sorted: three ideas under [price]. Order by [date].
What's the best thing your mum taught you? We'll read every answer.
Replace anything in [brackets] with your own details.
Mother's Day (US and many countries) hashtags
#MothersDay #HappyMothersDay #Mom
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Write your Mother's Day (US and many countries) post
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