What is meta Business Suite?

Also called Facebook Business Suite, Business Suite, business.facebook.com.

Meta Business Suite is Meta's free tool for managing a business's Facebook Page, Instagram account and other Meta accounts in one place, on desktop and in a mobile app, including scheduling posts, reading messages, viewing insights and creating ads.

Why it matters

If your business is on Facebook and Instagram, Business Suite saves switching between apps: one place to schedule posts for both, answer messages and comments, and see what's working. It is free and built by Meta, so it supports Meta's own formats such as stories and reels.

Example

A florist plans the week's posts on Monday morning in Business Suite: three Facebook posts and four Instagram posts scheduled at the Active times it suggests. During the week she answers Messenger and Instagram messages from the same inbox.

What you can do in Meta Business Suite

To use Business Suite, your business needs a business portfolio, which holds your Page, Instagram account and ad account and the people who can access them. Then you can:

  • Create, schedule and manage posts, stories and reels for Facebook and Instagram
  • See scheduled content in a calendar view, with the Planner
  • Read and reply to messages and comments from your Page, Messenger, Instagram and WhatsApp Business in one inbox
  • View insights on content and audience
  • Run A/B tests on two versions of a post
  • Create simple ads or boost posts, with Ads Manager available for more detailed campaigns

How to schedule a post in Meta Business Suite

You need full control or content permission for the Page or Instagram account. These are the steps on a computer.

  1. Go to Meta Business Suite and click Create post, from the home page or the Content tab.
  2. Under Post to, choose where it goes: your Facebook Page, Instagram account or both.
  3. Under Media, add your photos or video.
  4. Under Post details, write your text. You can customise it separately for Facebook and Instagram.
  5. Under Scheduling options, choose the date and time. Active times suggests times based on when your followers were most active over the past 7 days.
  6. Click Schedule. You can find it later under Content, on the Scheduled tab.

Meta Business Suite vs other scheduling tools

Business Suite covers Meta's apps well and costs nothing. It doesn't publish to LinkedIn, TikTok, YouTube, X, Pinterest or Google Business Profile, so businesses on several platforms often use a separate scheduler with one calendar for everything.

Neither kind of tool writes your posts for you by default; that's the job of an AI social media manager or a person.

Whichever you choose, keep one calendar as the source of truth. Scheduling some posts in Business Suite and others elsewhere makes it easy to double-post or leave a gap.

Tips for using Business Suite well

  • Write separate text for Facebook and Instagram when the audiences differ, rather than one caption for both
  • Check the Planner weekly so gaps in your calendar are obvious
  • Use the inbox every day; messages are often sales enquiries
  • Look at insights monthly and repeat the posts that did best
  • Give staff content permission only, rather than full control

Common questions

Is Meta Business Suite free?

Yes. Meta says Business Suite is free to use on desktop and in the mobile app. Ads you create there are paid separately.

Can I schedule Instagram posts in Meta Business Suite?

Yes, once your Instagram account is connected to the same business portfolio as your Page. You can schedule posts, stories and reels.

What's the difference between Business Suite and Ads Manager?

Business Suite is for day-to-day posting, messages, insights and simple ads. Ads Manager is for detailed ad campaigns with advanced targeting and reporting.

Sources: Meta Business Help Centre: How Meta Business Suite works, checked 14 October 2026; Meta Business Help Centre: Create and manage posts in Meta Business Suite, checked 14 October 2026

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