STATISTICS

Snapchat statistics for 2026

Snapchat had 493 million daily active users and 971 million monthly active users on average in the quarter to 30 June 2026, according to Snap's Q2 2026 results. Most daily users are outside North America and Europe: 303 million in the rest of the world, against 98 million in Europe and 92 million in North America, where Snap earned $10.26 per user in the quarter. In the US, 55 percent of teens aged 13 to 17 say they use Snapchat (Pew Research Center, 2025).

Compiled by the Zolyp team · Every figure checked against its source on

How many people use Snapchat

Snap is a listed company and reports daily and monthly active users in its quarterly results.

Where Snapchat's users are

Snap splits daily active users into three regions. Growth now comes almost entirely from outside North America and Europe.

Revenue and revenue per user

Snap's average revenue per user (ARPU) is quarterly revenue divided by average daily active users.

Ad reach by country

Snapchat's advertising reach in late 2025, from Snap's own ad tools as reported by DataReportal. Ad reach is the audience advertisers can target, not the number of active users.

  • 213 million

    Snapchat's advertising reach in India in late 2025, equal to 14.5 percent of the population; 36.1 percent of its adult ad audience was female.

    Snap also reports an "unknown" gender group, so the female and male shares do not add up to 100 percent. This is advertising reach: the number of people the platform says advertisers can reach. It is not the same as monthly active users, and platforms revise these figures often.

    Source: DataReportal (Kepios, We Are Social & Meltwater), Digital 2026: India (5 November 2025), checked 15 October 2026

  • 104 million

    Snapchat's advertising reach in the US in late 2025, equal to 29.8 percent of the population and 33.1 percent of adults; 54.7 percent of its adult ad audience was female.

    Down 2.78 million (-2.6 percent) between the end of 2024 and late 2025. Snap also reports an "unknown" gender group, so the female and male shares do not add up to 100 percent. This is advertising reach: the number of people the platform says advertisers can reach. It is not the same as monthly active users, and platforms revise these figures often.

    Source: DataReportal (Kepios, We Are Social & Meltwater), Digital 2026: The United States of America (5 November 2025), checked 15 October 2026

  • 23.9 million

    Snapchat's advertising reach in the UK in late 2025, equal to 34.3 percent of the population; 52.8 percent of its adult ad audience was female.

    Snap also reports an "unknown" gender group, so the female and male shares do not add up to 100 percent. This is advertising reach: the number of people the platform says advertisers can reach. It is not the same as monthly active users, and platforms revise these figures often.

    Source: DataReportal (Kepios, We Are Social & Meltwater), Digital 2026: The United Kingdom (5 November 2025), checked 15 October 2026

  • 23.0 million

    Snapchat's advertising reach in Germany in late 2025, equal to 27.4 percent of the population.

    This is advertising reach: the number of people the platform says advertisers can reach. It is not the same as monthly active users, and platforms revise these figures often.

    Source: DataReportal (Kepios, We Are Social & Meltwater), Digital 2026: Germany (5 November 2025), checked 15 October 2026

  • 23.0 million

    Snapchat's advertising reach in Nigeria in late 2025, equal to 16.5 percent of adults, after growing by 5.33 million (+30.2 percent) in a year.

    This is advertising reach: the number of people the platform says advertisers can reach. It is not the same as monthly active users, and platforms revise these figures often.

    Source: DataReportal (Kepios, We Are Social & Meltwater), Digital 2026: Nigeria (8 November 2025), checked 15 October 2026

  • 3.39 million

    Snapchat's advertising reach in the Philippines in late 2025, equal to 2.9 percent of the population; 64.0 percent of its adult ad audience was female.

    Down 1.11 million (-24.6 percent) between the end of 2024 and late 2025. Snap also reports an "unknown" gender group, so the female and male shares do not add up to 100 percent. This is advertising reach: the number of people the platform says advertisers can reach. It is not the same as monthly active users, and platforms revise these figures often.

    Source: DataReportal (Kepios, We Are Social & Meltwater), Digital 2026: The Philippines (5 November 2025), checked 15 October 2026

Teens and young people

Snapchat is one of the most used apps among teenagers in the US and UK.

What this means for a small business

  • Snapchat's audience is young. If your customers are teenagers or people in their early twenties, it can reach them in a way older-skewing platforms don't.
  • Most new Snapchat users are outside North America and Europe, so check the ad reach in your own country before deciding it is worth the effort.
  • Snapchat is built around messaging friends, so casual, behind-the-scenes photos and short videos fit better than polished adverts.
  • Make vertical video once and reuse it across Snapchat, TikTok, Instagram Reels and YouTube Shorts rather than creating separate content for each.

Knowing where your customers are is half of it; the other half is posting there every week. Make a post with the free generator or let Zolyp plan and write the week for you.

Common questions

How many people use Snapchat in 2026?

Snap reported 493 million daily active users and 971 million monthly active users on average in the quarter ended 30 June 2026, up 5 percent and 4 percent on a year earlier.

Is Snapchat growing or shrinking?

Growing overall, but not everywhere. In the quarter to 30 June 2026, daily users in the rest of the world rose 12 percent to 303 million, while Europe fell 2 percent to 98 million and North America fell 7 percent to 92 million.

Which country has the most Snapchat users?

By advertising reach, India: Snap's ad tools reached 213 million people there in late 2025, against 104 million in the US, according to DataReportal. DataReportal says India contributes about 30 percent of Snapchat's global ad reach.

How many teens use Snapchat?

In Pew Research Center's 2025 survey, 55 percent of US teens aged 13 to 17 said they use Snapchat and 46 percent said they visit it every day. Girls (61 percent) are more likely to use it than boys (49 percent).

Cite this page

You're welcome to use these figures. Please cite the original source shown under each one, and link to this page if it helped: Zolyp, “Snapchat statistics for 2026”, updated 15 October 2026, https://www.zolyp.com/statistics/snapchat-statistics

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