STATISTICS

Reddit statistics for 2026

Reddit had 130.3 million daily active uniques and 514.6 million weekly active uniques on average in the quarter to 30 June 2026, up 18 and 24 percent year on year (Reddit Q2 2026 results). More than half of daily users (77.1 million) are outside the US, and 77.7 million are not logged in. In Pew Research Center's 2025 survey, 26 percent of US adults said they use Reddit, up from 18 percent in 2021.

Compiled by the Zolyp team · Every figure checked against its source on

How many people use Reddit

Reddit is a listed company and reports daily and weekly active uniques in its quarterly results. They are company figures, labelled unaudited.

US and international users

Reddit splits its users and revenue between the US and the rest of the world.

Revenue and revenue per user

Reddit's average revenue per unique (ARPU) is quarterly revenue in a region divided by average daily active uniques there.

Who uses Reddit in the US

Pew Research Center surveyed 5,022 US adults from 5 February to 18 June 2025, and 1,458 US teens in autumn 2025.

Ad reach by country

Reddit's advertising reach in late 2025, from Reddit's own ad tools as reported by DataReportal. DataReportal warns that Reddit's reported reach has changed unusually fast.

  • 328 million

    Reddit's advertising reach in the US in late 2025, equal to 94.3 percent of the population.

    DataReportal flags unusually large recent changes in Reddit's reported ad reach and says they may not reflect changes in Reddit's active user base, so treat this figure with care. DataReportal republishes platform data as is, even when it exceeds 100 percent of the population. Meta, for example, says its estimates can differ from population counts because of people with several accounts and temporary visitors in a location.

    Source: DataReportal (Kepios, We Are Social & Meltwater), Digital 2026: The United States of America (5 November 2025), checked 15 October 2026

  • 45.8 million

    Reddit's advertising reach in the UK in late 2025, equal to 65.7 percent of the population.

    DataReportal flags unusually large recent changes in Reddit's reported ad reach and says they may not reflect changes in Reddit's active user base, so treat this figure with care.

    Source: DataReportal (Kepios, We Are Social & Meltwater), Digital 2026: The United Kingdom (5 November 2025), checked 15 October 2026

  • 30.8 million

    Reddit's advertising reach in India in late 2025, equal to 2.1 percent of the population.

    DataReportal flags unusually large recent changes in Reddit's reported ad reach and says they may not reflect changes in Reddit's active user base, so treat this figure with care.

    Source: DataReportal (Kepios, We Are Social & Meltwater), Digital 2026: India (5 November 2025), checked 15 October 2026

  • 29.3 million

    Reddit's advertising reach in Germany in late 2025, equal to 34.9 percent of the population, after rising by 18.8 million in a year.

    DataReportal flags unusually large recent changes in Reddit's reported ad reach and says they may not reflect changes in Reddit's active user base, so treat this figure with care.

    Source: DataReportal (Kepios, We Are Social & Meltwater), Digital 2026: Germany (5 November 2025), checked 15 October 2026

  • 15.1 million

    Reddit's advertising reach in the Philippines in late 2025, equal to 12.9 percent of the population, after rising by 10.8 million in a year.

    DataReportal flags unusually large recent changes in Reddit's reported ad reach and says they may not reflect changes in Reddit's active user base, so treat this figure with care.

    Source: DataReportal (Kepios, We Are Social & Meltwater), Digital 2026: The Philippines (5 November 2025), checked 15 October 2026

  • 811 thousand

    Reddit's advertising reach in Nigeria in late 2025, equal to 0.3 percent of the population.

    DataReportal flags unusually large recent changes in Reddit's reported ad reach and says they may not reflect changes in Reddit's active user base, so treat this figure with care.

    Source: DataReportal (Kepios, We Are Social & Meltwater), Digital 2026: Nigeria (8 November 2025), checked 15 October 2026

Website traffic from Reddit (September 2026)

StatCounter shows which social sites sent visitors to websites in each country.

  • 5.58%

    Reddit's share of website visits referred by social media in Germany in September 2026, fifth behind Facebook, X, Instagram and Pinterest.

    StatCounter counts page views on websites that use its tracking code and records which social media site sent each visitor. It measures where website traffic comes from, not how many people use each platform, and apps that keep people inside them (such as TikTok) send few visitors to websites.

    Source: StatCounter Global Stats, Social Media Stats Germany (September 2026), checked 15 October 2026

  • 1.56%

    Reddit's share of website visits referred by social media in the Philippines in September 2026.

    StatCounter counts page views on websites that use its tracking code and records which social media site sent each visitor. It measures where website traffic comes from, not how many people use each platform, and apps that keep people inside them (such as TikTok) send few visitors to websites.

    Source: StatCounter Global Stats, Social Media Stats Philippines (September 2026), checked 15 October 2026

What this means for a small business

  • Most people who read Reddit each day are not logged in, so write posts and answers that help the quiet readers, not only the people who comment.
  • Reddit communities dislike obvious selling. Take part as a person first: answer questions, share what you know and mention your business only when it genuinely helps.
  • Reddit is used more by men and by people with degrees in the US, so it suits businesses with technical, professional or hobbyist customers.
  • Read the rules of each community before posting. Many ban self-promotion or only allow it on set days.

Knowing where your customers are is half of it; the other half is posting there every week. Make a post with the free generator or let Zolyp plan and write the week for you.

Common questions

How many people use Reddit in 2026?

Reddit reported 130.3 million daily active uniques and 514.6 million weekly active uniques on average in the quarter ended 30 June 2026. These include people who are not logged in.

Are most Reddit users in the US?

Not any more. In the quarter ended 30 June 2026, 77.1 million of Reddit's 130.3 million daily active uniques were outside the US, and international users grew faster (28 percent) than US users (6 percent).

What percentage of Americans use Reddit?

26 percent of US adults said they use Reddit in Pew Research Center's 2025 survey, up from 18 percent in 2021. About four in ten adults with a college degree use it.

How much does Reddit make per user?

Reddit earned $6.18 per daily active unique worldwide in the quarter ended 30 June 2026, $11.85 per US user and $2.26 per international user.

Cite this page

You're welcome to use these figures. Please cite the original source shown under each one, and link to this page if it helped: Zolyp, “Reddit statistics for 2026”, updated 15 October 2026, https://www.zolyp.com/statistics/reddit-statistics

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