STATISTICS

Social media statistics for Pakistan (2026)

Pakistan had 117 million internet users and 79.9 million social media user identities in October 2025, according to DataReportal. TikTok's ads reached 79.9 million adults, more than any other platform, followed by YouTube (54.3 million) and Facebook (52.9 million). The Pakistan Telecommunication Authority counted 166.7 million broadband subscriptions at the end of August 2026, almost all of them on mobile. Newer monthly figures from Meta's ad tools, compiled by NapoleonCat, put Facebook's audience in Pakistan at 66.0 million in September 2026, and StatCounter found Facebook sent 86.63 percent of social media referrals to websites that month.

Compiled by the Zolyp team · Every figure checked against its source on

Internet and mobile

How many people in Pakistan are online, and how they connect. DataReportal's figures are from late 2025; PTA's are the regulator's latest monthly counts.

Social media users

DataReportal's estimate of social media use in Pakistan, as of October 2025.

  • 79.9 million

    Active social media user identities in Pakistan in October 2025, equal to 31.2 percent of the population, up 16 million (+25.0 percent) on late 2024.

    "User identities" are accounts, not confirmed people. DataReportal tries to remove duplicates and non-human accounts, but says the figure may not represent unique individuals. DataReportal also says its method may only count the platform with the largest audience, which is why this figure matches TikTok's adult ad reach.

    Source: DataReportal (Kepios, We Are Social & Meltwater), Digital 2026: Pakistan (8 November 2025), checked 14 October 2026

  • 54.6%

    Share of Pakistan's population aged 18 and above using social media at the end of 2025 (79.9 million user identities aged 18+).

    Source: DataReportal (Kepios, We Are Social & Meltwater), Digital 2026: Pakistan (8 November 2025), checked 14 October 2026

  • 68.4%

    Share of Pakistan's internet users (any age) who used at least one social media platform in October 2025.

    Source: DataReportal (Kepios, We Are Social & Meltwater), Digital 2026: Pakistan (8 November 2025), checked 14 October 2026

Platform by platform

Advertising reach in Pakistan in late 2025, from each platform's own ad tools as reported by DataReportal. Ad reach is the audience advertisers can target, not the number of active users. DataReportal's Pakistan report has no Pinterest figure.

  • 79.9 million

    TikTok's advertising reach among users aged 18 and above in Pakistan in late 2025, equal to 54.6 percent of adults.

    TikTok's ad tools only show audiences aged 18+, so younger users are not counted. This is advertising reach: the number of people the platform says advertisers can reach. It is not the same as monthly active users, and platforms revise these figures often.

    Source: DataReportal (Kepios, We Are Social & Meltwater), Digital 2026: Pakistan (8 November 2025), checked 14 October 2026

  • 54.3 million

    YouTube's advertising reach in Pakistan in late 2025, equal to 21.2 percent of the population and 46.5 percent of internet users.

    This is advertising reach: the number of people the platform says advertisers can reach. It is not the same as monthly active users, and platforms revise these figures often.

    Source: DataReportal (Kepios, We Are Social & Meltwater), Digital 2026: Pakistan (8 November 2025), checked 14 October 2026

  • 52.9 million

    Facebook's advertising reach in Pakistan in late 2025, equal to 36.2 percent of adults aged 18 and above.

    Advertising reach from Meta's ad tools, not monthly active users. Meta says its audience estimates are not a proxy for monthly or daily active users, and one person can have more than one account.

    Source: DataReportal (Kepios, We Are Social & Meltwater), Digital 2026: Pakistan (8 November 2025), checked 14 October 2026

  • 41.1 million

    Snapchat's advertising reach in Pakistan in late 2025, equal to 22.6 percent of adults aged 18 and above.

    This is advertising reach: the number of people the platform says advertisers can reach. It is not the same as monthly active users, and platforms revise these figures often.

    Source: DataReportal (Kepios, We Are Social & Meltwater), Digital 2026: Pakistan (8 November 2025), checked 14 October 2026

  • 22.4 million

    Instagram's advertising reach in Pakistan in late 2025, equal to 14.9 percent of adults aged 18 and above.

    Advertising reach from Meta's ad tools, not monthly active users. Meta says its audience estimates are not a proxy for monthly or daily active users, and one person can have more than one account.

    Source: DataReportal (Kepios, We Are Social & Meltwater), Digital 2026: Pakistan (8 November 2025), checked 14 October 2026

  • 18.0 million

    LinkedIn members in Pakistan in late 2025, according to LinkedIn's advertising tools.

    LinkedIn counts total registered members, not monthly active users, so this is not directly comparable with the other platforms.

    Source: DataReportal (Kepios, We Are Social & Meltwater), Digital 2026: Pakistan (8 November 2025), checked 14 October 2026

  • 15.5 million

    Messenger's advertising reach in Pakistan in late 2025.

    Advertising reach from Meta's ad tools, not monthly active users. Meta says its audience estimates are not a proxy for monthly or daily active users, and one person can have more than one account.

    Source: DataReportal (Kepios, We Are Social & Meltwater), Digital 2026: Pakistan (8 November 2025), checked 14 October 2026

  • 2.88 million

    X's advertising reach in Pakistan in late 2025, equal to 1.1 percent of the population.

    DataReportal says X's reach figures can swing sharply even over short periods. This is advertising reach: the number of people the platform says advertisers can reach. It is not the same as monthly active users, and platforms revise these figures often.

    Source: DataReportal (Kepios, We Are Social & Meltwater), Digital 2026: Pakistan (8 November 2025), checked 14 October 2026

Latest monthly figures (September 2026)

Newer than DataReportal's late-2025 report. NapoleonCat publishes monthly audience sizes from Meta's and LinkedIn's ad tools (it has no TikTok or YouTube figures), and StatCounter shows which social sites sent visitors to websites in Pakistan. Neither is a count of active users.

  • 66.0 million

    Facebook users in Pakistan in September 2026 (66,015,001), equal to 27.6 percent of the population, according to NapoleonCat's figures from Meta's ad tools.

    Ad-audience data, not active users. NapoleonCat reads it from the platform's advertising tools each month; Meta's figures are estimates of people who accessed their account at least once that month and can be reached with ads. One person can have more than one account, and the method differs from DataReportal's, so the two sets of figures don't match.

    Source: NapoleonCat (from Meta and LinkedIn ad tools), Facebook users in Pakistan, September 2026 (September 2026), checked 14 October 2026

  • 71.2 million

    Facebook's highest monthly audience in Pakistan between October 2025 and September 2026 (71,198,100 in June 2026); it was 64,720,400 in October 2025 and fell 4.8 percent between August and September 2026.

    Ad-audience data, not active users. NapoleonCat reads it from the platform's advertising tools each month; Meta's figures are estimates of people who accessed their account at least once that month and can be reached with ads. One person can have more than one account, and the method differs from DataReportal's, so the two sets of figures don't match.

    Source: NapoleonCat (from Meta and LinkedIn ad tools), Facebook users in Pakistan, September 2026 (September 2026), checked 14 October 2026

  • 75.5% male

    Share of Facebook's audience in Pakistan that was male in September 2026; people aged 25 to 34 were the largest group (27.1 million, 41.1 percent).

    Source: NapoleonCat (from Meta and LinkedIn ad tools), Facebook users in Pakistan, September 2026 (September 2026), checked 14 October 2026

  • 25.6 million

    Instagram users in Pakistan in September 2026 (25,565,600), equal to 10.7 percent of the population; 35.7 percent were women and people aged 18 to 24 were the largest group (10.6 million).

    The same page's monthly table gives 26.3 million for September 2026, up from 22,385,900 in October 2025. Ad-audience data, not active users. NapoleonCat reads it from the platform's advertising tools each month; Meta's figures are estimates of people who accessed their account at least once that month and can be reached with ads. One person can have more than one account, and the method differs from DataReportal's, so the two sets of figures don't match.

    Source: NapoleonCat (from Meta and LinkedIn ad tools), Instagram users in Pakistan, September 2026 (September 2026), checked 14 October 2026

  • 51.7 million

    Messenger users in Pakistan in September 2026 (51,714,300), equal to 21.6 percent of the population; 81.7 percent were men.

    The same page's monthly table gives 53.2 million for September 2026. Ad-audience data, not active users. NapoleonCat reads it from the platform's advertising tools each month; Meta's figures are estimates of people who accessed their account at least once that month and can be reached with ads. One person can have more than one account, and the method differs from DataReportal's, so the two sets of figures don't match.

    Source: NapoleonCat (from Meta and LinkedIn ad tools), Messenger users in Pakistan, September 2026 (September 2026), checked 14 October 2026

  • 15.05 million

    LinkedIn users in Pakistan in September 2026 (15,050,000), equal to 6.3 percent of the population; people aged 25 to 34 were the largest group (6.7 million).

    LinkedIn's ad tools count registered members, not active users. DataReportal reported 18.0 million from the same tools in late 2025, so treat both as estimates.

    Source: NapoleonCat (from Meta and LinkedIn ad tools), LinkedIn users in Pakistan, September 2026 (September 2026), checked 14 October 2026

  • 86.63%

    Facebook's share of website visits referred by social media in Pakistan in September 2026, ahead of YouTube (5.28 percent), Instagram (4.06 percent) and X, listed as Twitter (3.45 percent).

    StatCounter counts page views on websites that use its tracking code and records which social media site sent each visitor. It measures where website traffic comes from, not how many people use each platform, and apps that keep people inside them (such as TikTok) send few visitors to websites.

    Source: StatCounter Global Stats, Social Media Stats Pakistan (September 2026), checked 14 October 2026

  • 86.96% to 95.57%

    Range of Facebook's monthly share of social media referrals in Pakistan on StatCounter's chart from September 2025 to September 2026; it was 90.55 percent in September 2025.

    StatCounter's monthly chart shows 86.96 percent for September 2026, slightly different from the 86.63 percent in the summary table on the same page. StatCounter counts page views on websites that use its tracking code and records which social media site sent each visitor. It measures where website traffic comes from, not how many people use each platform, and apps that keep people inside them (such as TikTok) send few visitors to websites.

    Source: StatCounter Global Stats, Social Media Stats Pakistan (September 2026), checked 14 October 2026

Who's online (age and gender)

Pakistan is a young country, and every platform's ad audience is mostly male. Gender data are only published for "female" and "male".

Year-on-year change in ad reach

How each platform's advertising reach in Pakistan changed between late 2024 and late 2025.

  • +16.0 million

    Growth in TikTok's adult advertising reach in Pakistan between the end of 2024 and late 2025 (+25.0 percent).

    DataReportal warns that year-on-year changes in ad reach can come from platforms correcting their own data (for example removing fake or duplicate accounts), not only from real changes in use.

    Source: DataReportal (Kepios, We Are Social & Meltwater), Digital 2026: Pakistan (8 November 2025), checked 14 October 2026

  • +7.10 million

    Growth in Facebook's advertising reach in Pakistan between October 2024 and October 2025 (+15.5 percent).

    DataReportal warns that year-on-year changes in ad reach can come from platforms correcting their own data (for example removing fake or duplicate accounts), not only from real changes in use.

    Source: DataReportal (Kepios, We Are Social & Meltwater), Digital 2026: Pakistan (8 November 2025), checked 14 October 2026

  • +4.20 million

    Growth in Instagram's advertising reach in Pakistan between October 2024 and October 2025 (+23.1 percent).

    DataReportal warns that year-on-year changes in ad reach can come from platforms correcting their own data (for example removing fake or duplicate accounts), not only from real changes in use.

    Source: DataReportal (Kepios, We Are Social & Meltwater), Digital 2026: Pakistan (8 November 2025), checked 14 October 2026

  • +4.00 million

    Growth in LinkedIn's reported audience in Pakistan between the end of 2024 and the end of 2025 (+28.6 percent).

    Based on registered members, so it may not reflect active use. DataReportal warns that year-on-year changes in ad reach can come from platforms correcting their own data (for example removing fake or duplicate accounts), not only from real changes in use.

    Source: DataReportal (Kepios, We Are Social & Meltwater), Digital 2026: Pakistan (8 November 2025), checked 14 October 2026

  • -1.60 million

    Change in YouTube's advertising reach in Pakistan between the end of 2024 and late 2025 (-2.9 percent).

    DataReportal warns that year-on-year changes in ad reach can come from platforms correcting their own data (for example removing fake or duplicate accounts), not only from real changes in use.

    Source: DataReportal (Kepios, We Are Social & Meltwater), Digital 2026: Pakistan (8 November 2025), checked 14 October 2026

What this means for a small business

  • Lead with short vertical video. TikTok and YouTube reach the most people in Pakistan, so make vertical video your main format and reuse the same clips as Facebook and Instagram Reels.
  • Design for phones and patchy connections. Nearly all broadband in Pakistan is mobile, so use large text, add captions for sound-off viewing and keep files light.
  • Don't drop Facebook. It still reaches about as many people as YouTube and its ad reach grew over the past year, so keep your Page active for local customers and enquiries.
  • Check who you're selling to. Every platform's audience in Pakistan is mostly male; YouTube and Instagram have the highest share of women, while Facebook, Messenger and X have the lowest.
  • Plan around the local calendar. Ramadan, both Eids, Pakistan Day, Independence Day and Quaid-e-Azam Day are the dates local customers expect to hear from brands, so prepare those posts weeks ahead.

Knowing where your customers are is half of it; the other half is posting there every week. Make a post with the free generator or let Zolyp plan and write the week for you.

Common questions

How many people use social media in Pakistan?

DataReportal counted 79.9 million social media user identities in Pakistan in October 2025, about 31.2 percent of the population and 54.6 percent of adults. These are accounts, not confirmed individuals, so the number of real people may differ.

Which social media is most used in Pakistan?

By advertising reach, TikTok is the largest, reaching 79.9 million adults in late 2025. YouTube (54.3 million), Facebook (52.9 million) and Snapchat (41.1 million) follow, then Instagram (22.4 million). These are ad reach figures from each platform's tools, as reported by DataReportal, not monthly active users.

How many people in Pakistan use the internet?

DataReportal estimated 117 million internet users in Pakistan in October 2025, or 45.6 percent of the population. The regulator, PTA, counted 166.7 million broadband subscriptions in August 2026, but that counts SIMs and connections, and one person can have several.

Is Instagram popular in Pakistan?

Instagram is smaller than TikTok, YouTube, Facebook and Snapchat in Pakistan, with 22.4 million in ad reach in late 2025. It is growing, though: its reach rose by 4.20 million (+23.1 percent) between October 2024 and October 2025, and it has one of the highest shares of women among the platforms measured.

Cite this page

You're welcome to use these figures. Please cite the original source shown under each one, and link to this page if it helped: Zolyp, “Social media statistics for Pakistan (2026)”, updated 14 October 2026, https://www.zolyp.com/statistics/social-media-statistics-pakistan

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