STATISTICS

Pinterest statistics for 2026

Pinterest had 640 million monthly active users at 30 June 2026, up 11% year on year (Pinterest Q2 2026 results). Most are outside North America: 377 million in the rest of the world and 157 million in Europe, against 106 million in the US and Canada, where Pinterest earned $8.30 per user in the quarter.

Compiled by the Zolyp team · Every figure checked against its source on

How many people use Pinterest

Pinterest is a listed company and reports monthly active users by region in its quarterly results. They are company figures, labelled unaudited.

Revenue and revenue per user

Pinterest's average revenue per user (ARPU) is revenue in a region divided by the average number of users there during the quarter.

Ad reach and audience

How people use Pinterest

  • 1.5 billion

    Pins saved on Pinterest every week, according to Pinterest.

    Pinterest's footnote dates this to its internal global data from June 2023, as a weekly average over the previous twelve months. It is the newest figure Pinterest shows.

    Source: Pinterest Newsroom, Company (June 2023), checked 14 October 2026

  • 21.3%

    Share of Pinterest users in GWI's survey who said they visit Pinterest to look for funny or entertaining content (April 2026 report).

    Compared with more than 80% of TikTok users who said the same.

    Source: DataReportal (Manochi & We Are Social), Digital 2026 Mid-Year Global Update Report (22 April 2026), checked 14 October 2026

What this means for a small business

  • Pinterest users come to plan and find ideas, so pins that show a product, a result or a how-to fit better than jokes or news.
  • The audience is mostly women in the US and UK. If your customers are too, Pinterest deserves a place in your plan.
  • Most new users are outside North America. If you sell internationally, write pin titles and descriptions people can find in search.
  • Pinterest calls itself a visual search and discovery platform, so useful, evergreen pins are a better fit than posts tied to one day.

Knowing where your customers are is half of it; the other half is posting there every week. Make a post with the free generator or let Zolyp plan and write the week for you.

Common questions

How many people use Pinterest in 2026?

Pinterest reported 640 million monthly active users at 30 June 2026, up 11% from a year earlier.

Where are most Pinterest users?

Outside North America. At 30 June 2026 Pinterest had 377 million monthly active users in its rest of the world region, 157 million in Europe and 106 million in the US and Canada.

Is Pinterest mostly used by women?

In Pinterest's ad tools, about 71% of the ad audience in both the US and the UK was female in late 2025, according to DataReportal.

Cite this page

You're welcome to use these figures. Please cite the original source shown under each one, and link to this page if it helped: Zolyp, “Pinterest statistics for 2026”, updated 14 October 2026, https://www.zolyp.com/statistics/pinterest-statistics

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