STATISTICS

Social media statistics for Canada (2026)

Canada had 38.2 million internet users and 33.0 million social media user identities in October 2025, according to DataReportal, or 89.4 percent of adults. Statistics Canada found that 54 percent of Canadians got news or information from social media platforms in 2025, rising to 78 percent of those under 35. Newer monthly figures from Meta's ad tools, compiled by NapoleonCat, put Facebook's Canadian audience at 35.7 million in September 2026, and StatCounter found Facebook sent 49.37 percent of social media referrals to Canadian websites that month.

Compiled by the Zolyp team · Every figure checked against its source on

Internet and mobile

How many people in Canada are online and how fast their connections are, from DataReportal's late-2025 report.

Social media users

DataReportal's estimate of social media use in Canada, as of October 2025.

  • 33.0 million

    Active social media user identities in Canada in October 2025, equal to 82.1 percent of the population, up 1.3 million (+4.1 percent) on late 2024.

    "User identities" are accounts, not confirmed people. DataReportal tries to remove duplicates and non-human accounts, but says the figure may not represent unique individuals. DataReportal also says its method may only count the platform with the largest audience, which is why this figure matches YouTube's ad reach.

    Source: DataReportal (Kepios, We Are Social & Meltwater), Digital 2026: Canada (5 November 2025), checked 15 October 2026

  • 89.4%

    Share of Canadian adults aged 18 and above using social media at the end of 2025 (29.4 million user identities aged 18+).

    Source: DataReportal (Kepios, We Are Social & Meltwater), Digital 2026: Canada (5 November 2025), checked 15 October 2026

  • 86.3%

    Share of Canada's internet users (any age) who used at least one social media platform in October 2025.

    Source: DataReportal (Kepios, We Are Social & Meltwater), Digital 2026: Canada (5 November 2025), checked 15 October 2026

Social media and news (Statistics Canada)

From Statistics Canada's Canadian Social Survey, collected in spring 2025 and released in May 2026.

Platform by platform

Advertising reach in Canada in late 2025, from each platform's own ad tools as reported by DataReportal. Ad reach is the audience advertisers can target, not the number of active users.

  • 33.0 million

    YouTube's advertising reach in Canada in late 2025, equal to 82.1 percent of the population.

    This is advertising reach: the number of people the platform says advertisers can reach. It is not the same as monthly active users, and platforms revise these figures often.

    Source: DataReportal (Kepios, We Are Social & Meltwater), Digital 2026: Canada (5 November 2025), checked 15 October 2026

  • 29.0 million

    LinkedIn members in Canada in late 2025, according to LinkedIn's advertising tools (equal to 88.2 percent of adults).

    LinkedIn counts total registered members, not monthly active users, so this is not directly comparable with the other platforms.

    Source: DataReportal (Kepios, We Are Social & Meltwater), Digital 2026: Canada (5 November 2025), checked 15 October 2026

  • 24.6 million

    Facebook's advertising reach in Canada in late 2025, equal to 61.2 percent of the population and 74.5 percent of adults.

    Advertising reach from Meta's ad tools, not monthly active users. Meta says its audience estimates are not a proxy for monthly or daily active users, and one person can have more than one account.

    Source: DataReportal (Kepios, We Are Social & Meltwater), Digital 2026: Canada (5 November 2025), checked 15 October 2026

  • 21.0 million

    Instagram's advertising reach in Canada in late 2025, equal to 52.2 percent of the population and 62.5 percent of adults.

    Advertising reach from Meta's ad tools, not monthly active users. Meta says its audience estimates are not a proxy for monthly or daily active users, and one person can have more than one account.

    Source: DataReportal (Kepios, We Are Social & Meltwater), Digital 2026: Canada (5 November 2025), checked 15 October 2026

  • 16.6 million

    TikTok's advertising reach among users aged 18 and above in Canada in late 2025, equal to 50.6 percent of adults.

    TikTok's ad tools only show audiences aged 18+. This is advertising reach: the number of people the platform says advertisers can reach. It is not the same as monthly active users, and platforms revise these figures often.

    Source: DataReportal (Kepios, We Are Social & Meltwater), Digital 2026: Canada (5 November 2025), checked 15 October 2026

  • 13.8 million

    Snapchat's advertising reach in Canada in late 2025, equal to 34.2 percent of the population.

    This is advertising reach: the number of people the platform says advertisers can reach. It is not the same as monthly active users, and platforms revise these figures often.

    Source: DataReportal (Kepios, We Are Social & Meltwater), Digital 2026: Canada (5 November 2025), checked 15 October 2026

  • 11.1 million

    Pinterest's advertising reach in Canada in late 2025; 71.2 percent of its ad audience was female.

    This is advertising reach: the number of people the platform says advertisers can reach. It is not the same as monthly active users, and platforms revise these figures often.

    Source: DataReportal (Kepios, We Are Social & Meltwater), Digital 2026: Canada (5 November 2025), checked 15 October 2026

  • 9.74 million

    X's advertising reach in Canada in late 2025, equal to 28.5 percent of adults aged 18 and above.

    DataReportal says X's reach figures can swing sharply even over short periods. This is advertising reach: the number of people the platform says advertisers can reach. It is not the same as monthly active users, and platforms revise these figures often.

    Source: DataReportal (Kepios, We Are Social & Meltwater), Digital 2026: Canada (5 November 2025), checked 15 October 2026

  • 43.1 million

    Reddit's advertising reach in Canada in late 2025.

    DataReportal flags unusually large recent changes in Reddit's reported ad reach and says they may not reflect changes in Reddit's active user base, so treat this figure with care.

    Source: DataReportal (Kepios, We Are Social & Meltwater), Digital 2026: Canada (5 November 2025), checked 15 October 2026

Latest monthly figures (September 2026)

Newer than DataReportal's late-2025 report. NapoleonCat publishes monthly audience sizes from Meta's ad tools, and StatCounter shows which social sites sent visitors to Canadian websites. Neither is a count of active users.

  • 35.7 million

    Facebook users in Canada in September 2026, equal to 89.9 percent of the population; 51.8 percent were women and people aged 25 to 34 were the largest group (9.5 million).

    Ad-audience data, not active users. NapoleonCat reads it from Meta's advertising tools each month; Meta's figures are estimates of people who accessed their account at least once that month and can be reached with ads. One person can have more than one account, and the method differs from DataReportal's, so the two sets of figures don't match.

    Source: NapoleonCat (from Meta's ad tools), Facebook users in Canada, September 2026 (September 2026), checked 15 October 2026

  • 22.7 million

    Instagram users in Canada in September 2026 (22,726,200), equal to 57.2 percent of the population; 53.7 percent were women.

    The same page's monthly table gives 24.0 million for September 2026. Ad-audience data, not active users. NapoleonCat reads it from Meta's advertising tools each month; Meta's figures are estimates of people who accessed their account at least once that month and can be reached with ads. One person can have more than one account, and the method differs from DataReportal's, so the two sets of figures don't match.

    Source: NapoleonCat (from Meta's ad tools), Instagram users in Canada, September 2026 (September 2026), checked 15 October 2026

  • 49.37%

    Facebook's share of website visits referred by social media in Canada in September 2026, ahead of X, listed as Twitter (19.85 percent), Pinterest (10.93 percent), Reddit (9.34 percent), Instagram (5.89 percent) and YouTube (3.54 percent).

    StatCounter counts page views on websites that use its tracking code and records which social media site sent each visitor. It measures where website traffic comes from, not how many people use each platform, and apps that keep people inside them (such as TikTok) send few visitors to websites.

    Source: StatCounter Global Stats, Social Media Stats Canada (September 2026), checked 15 October 2026

Year-on-year change in ad reach

How each platform's advertising reach in Canada changed between late 2024 and late 2025.

  • +4.44 million

    Growth in TikTok's adult advertising reach in Canada between the end of 2024 and late 2025 (+36.4 percent).

    DataReportal warns that year-on-year changes in ad reach can come from platforms correcting their own data (for example removing fake or duplicate accounts), not only from real changes in use.

    Source: DataReportal (Kepios, We Are Social & Meltwater), Digital 2026: Canada (5 November 2025), checked 15 October 2026

  • +3.00 million

    Growth in LinkedIn's reported audience in Canada between the end of 2024 and the end of 2025 (+11.5 percent).

    Based on registered members, so it may not reflect active use. DataReportal warns that year-on-year changes in ad reach can come from platforms correcting their own data (for example removing fake or duplicate accounts), not only from real changes in use.

    Source: DataReportal (Kepios, We Are Social & Meltwater), Digital 2026: Canada (5 November 2025), checked 15 October 2026

  • +2.05 million

    Growth in Instagram's advertising reach in Canada between October 2024 and October 2025 (+10.8 percent).

    DataReportal warns that year-on-year changes in ad reach can come from platforms correcting their own data (for example removing fake or duplicate accounts), not only from real changes in use.

    Source: DataReportal (Kepios, We Are Social & Meltwater), Digital 2026: Canada (5 November 2025), checked 15 October 2026

  • +1.10 million

    Growth in Snapchat's advertising reach in Canada between the end of 2024 and late 2025 (+8.6 percent).

    DataReportal warns that year-on-year changes in ad reach can come from platforms correcting their own data (for example removing fake or duplicate accounts), not only from real changes in use.

    Source: DataReportal (Kepios, We Are Social & Meltwater), Digital 2026: Canada (5 November 2025), checked 15 October 2026

  • +900 thousand

    Growth in Facebook's advertising reach in Canada between October 2024 and October 2025 (+3.8 percent).

    DataReportal warns that year-on-year changes in ad reach can come from platforms correcting their own data (for example removing fake or duplicate accounts), not only from real changes in use.

    Source: DataReportal (Kepios, We Are Social & Meltwater), Digital 2026: Canada (5 November 2025), checked 15 October 2026

  • -285 thousand

    Change in X's advertising reach in Canada between the end of 2024 and late 2025 (-2.8 percent).

    DataReportal warns that year-on-year changes in ad reach can come from platforms correcting their own data (for example removing fake or duplicate accounts), not only from real changes in use.

    Source: DataReportal (Kepios, We Are Social & Meltwater), Digital 2026: Canada (5 November 2025), checked 15 October 2026

What this means for a small business

  • TikTok's adult audience grew fastest in Canada over the past year, so short vertical video deserves a regular slot in your plan.
  • Younger Canadians get most of their news and information from social media, so clear, accurate posts about your products, prices and opening hours carry real weight.
  • Many Canadians are wary of misleading content online. Show real photos, real staff and real reviews rather than polished claims.
  • Facebook, X and Pinterest send the most social traffic to Canadian websites, so link posts and Pins can drive visits that short videos rarely do.
  • If you serve both English and French speakers, plan posts for both audiences rather than translating at the last minute.

Knowing where your customers are is half of it; the other half is posting there every week. Make a post with the free generator or let Zolyp plan and write the week for you.

Common questions

How many people use social media in Canada?

DataReportal counted 33.0 million social media user identities in Canada in October 2025, about 82.1 percent of the population and 89.4 percent of adults. These are accounts, not confirmed individuals.

What is the most used social media in Canada?

By advertising reach in late 2025, YouTube was largest at 33.0 million, followed by LinkedIn (29.0 million members), Facebook (24.6 million) and Instagram (21.0 million). NapoleonCat's monthly figures from Meta's ad tools put Facebook at 35.7 million in September 2026.

Do Canadians get news from social media?

Yes. Statistics Canada found 54 percent of Canadians got news or information from social media platforms in 2025, and for people under 35 it was the most common source, at 78 percent.

Is TikTok growing in Canada?

TikTok's adult ad reach in Canada grew by 4.44 million (+36.4 percent) between the end of 2024 and late 2025, to 16.6 million. That is faster growth than Instagram (+10.8 percent), Facebook (+3.8 percent) or LinkedIn (+11.5 percent) over the same period.

Cite this page

You're welcome to use these figures. Please cite the original source shown under each one, and link to this page if it helped: Zolyp, “Social media statistics for Canada (2026)”, updated 15 October 2026, https://www.zolyp.com/statistics/social-media-statistics-canada

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