STATISTICS

Facebook statistics for 2026

Facebook has more than 2 billion daily active users, according to Meta (July 2026), and Meta's ad tools put its advertising reach at 2.39 billion accounts (DataReportal, April 2026). It is still the most used social platform in GWI's global survey, with 56.3% of internet users aged 16 and over using it each month (Q4 2025). In the US, 70% of adults say they use Facebook (Pew Research Center, 2026).

Compiled by the Zolyp team · Every figure checked against its source on

Users and reach

Meta's quarterly results report one daily user total for all its apps. Facebook-only milestones come from Meta's earnings calls.

  • 2 billion+

    Facebook daily active users, as stated by Meta on its second quarter 2026 earnings call: Facebook "has reached more than 2 billion daily actives for a while now".

    Source: Meta, Second Quarter 2026 Results Conference Call (transcript) (29 July 2026), checked 14 October 2026

  • 3.60 billion

    Meta's Family daily active people: the average number of people who used at least one of Meta's apps each day in June 2026, up 3% year over year.

    This covers Meta's Family of Apps combined, which Meta says includes Facebook, Instagram, Messenger, WhatsApp and other services, not Facebook alone.

    Source: Meta, Meta Reports Second Quarter 2026 Results (29 July 2026), checked 14 October 2026

  • 2.39 billion

    Facebook's worldwide advertising reach reported in Meta's ad tools, April 2026, second only to YouTube among social platforms.

    Advertising reach is the number of accounts Meta's ad tools say an advertiser can reach. It is not the same as monthly active users and may include duplicate or fake accounts.

    Source: DataReportal (Manochi), Global social media statistics (22 April 2026), checked 14 October 2026

  • 56.3%

    Share of internet users aged 16 and over who said they used Facebook in the past month, GWI Q4 2025 survey, the highest of any social platform.

    GWI survey of internet users aged 16 and over in 54 of the world's largest economies, as reported by DataReportal. It measures self-reported use, not accounts.

    Source: DataReportal (Manochi), Global social media statistics (22 April 2026), checked 14 October 2026

  • 73.4%

    The same GWI Q4 2025 measure with China and Russia removed from the sample, as many Western platforms are blocked or restricted there.

    GWI survey of internet users aged 16 and over in 54 of the world's largest economies, as reported by DataReportal. It measures self-reported use, not accounts.

    Source: DataReportal (We Are Social & Manochi), Digital 2026 Mid-Year Global Update Report (22 April 2026), checked 14 October 2026

  • 75.7%

    Facebook's monthly active app users as a share of YouTube's, Similarweb data reported in April 2026. Facebook ranks fourth by active app users.

    An index against YouTube, not a user count. Based on Similarweb App Intelligence data.

    Source: DataReportal (Manochi), Global social media statistics (22 April 2026), checked 14 October 2026

Who uses Facebook (age, gender, countries)

  • 70%

    Share of US adults who say they use Facebook, Pew Research Center survey conducted 30 January to 18 June 2026.

    Source: Pew Research Center, Social Media Platform Use Around the World (1 October 2026), checked 14 October 2026

  • 80%

    Share of US adults aged 30 to 49 who say they use Facebook, the highest of any age group, compared with 68% of 18 to 29 year olds, 74% of 50 to 64 year olds and 57% of those 65 and over (survey conducted February to June 2025).

    Source: Pew Research Center, Social Media Fact Sheet (20 November 2025), checked 14 October 2026

  • 78% vs 63%

    Share of US women and US men who say they use Facebook, Pew Research Center survey conducted February to June 2025.

    Source: Pew Research Center, Social Media Fact Sheet (20 November 2025), checked 14 October 2026

  • 69%

    Median share of adults who say they use Facebook across 37 countries surveyed by Pew Research Center in spring 2026, the highest of the five platforms asked about.

    The UK figure was 58%. The highest shares were in the West Bank and East Jerusalem (88%), Peru (87%) and the Philippines (86%).

    Source: Pew Research Center, Social Media Platform Use Around the World (1 October 2026), checked 14 October 2026

  • 400 million+

    Facebook ad reach in India reported in Meta's planning tools, nearly 17% of Facebook's global ad reach, April 2026.

    Advertising reach is the number of accounts Meta's ad tools say an advertiser can reach. It is not the same as monthly active users and may include duplicate or fake accounts.

    Source: DataReportal (We Are Social & Manochi), Digital 2026 Mid-Year Global Update Report (22 April 2026), checked 14 October 2026

How people use Facebook

Business and advertising

These figures cover Meta's apps as a whole, which advertisers buy together through Meta's ad tools.

What this means for a small business

  • Facebook is still the largest social network by most measures, and in the US a majority of every adult age group uses it. That makes it a strong choice if many of your customers are older.
  • People mainly go to Facebook to keep up with friends and family. Posts that feel local and personal tend to fit in better than polished adverts.
  • Video time on Facebook is growing, so short clips of your work, your team or your products are worth adding to your mix.
  • Ad prices on Meta's apps are rising year on year. Strong organic posts help you get more from a small ad budget, or go without one.

Knowing where your customers are is half of it; the other half is posting there every week. Make a post with the free generator or let Zolyp plan and write the week for you.

Common questions

How many people use Facebook in 2026?

Meta says Facebook has more than 2 billion daily active users (July 2026). Meta's ad tools report an advertising reach of 2.39 billion accounts (DataReportal, April 2026).

Is Facebook still the most popular social network?

In GWI's Q4 2025 survey, Facebook was the most used social platform, with 56.3% of internet users aged 16 and over using it each month, just ahead of YouTube (55.3%) and Instagram (54.6%).

What age group uses Facebook the most?

In the US, adults aged 30 to 49 are the most likely to use Facebook (80%), according to Pew Research Center's 2025 survey. A majority of every age group uses it, including 57% of those aged 65 and over.

Does Meta still publish Facebook user numbers?

Meta's quarterly results report daily active people across all its apps (3.60 billion in June 2026). Facebook-only milestones, such as more than 2 billion daily active users, come from Meta's earnings calls.

Cite this page

You're welcome to use these figures. Please cite the original source shown under each one, and link to this page if it helped: Zolyp, “Facebook statistics for 2026”, updated 14 October 2026, https://www.zolyp.com/statistics/facebook-statistics

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