What is evergreen content?
Evergreen content is content that stays useful long after it's posted, such as how-to tips, FAQs and guides, as opposed to news or time-limited offers.
Why it matters
Evergreen posts can be reshared months later and still work, which fills gaps in a content calendar with little extra effort.
Example
"How to store fresh bread so it lasts" is as useful next spring as it is today; "20% off this weekend" is not.