What is user-generated content (UGC)?
Also called UGC.
User-generated content is content created by customers rather than the brand, such as photos, reviews and videos of them using a product, which the brand may share with permission.
Why it matters
People often trust other customers more than a brand's own posts. Always ask before resharing and credit the creator.
Example
A restaurant reposts a customer's photo of their dinner, tagging them, after asking in a direct message.