What is content repurposing?
Content repurposing is turning one piece of content into several others, such as a blog post into a carousel, a short video and a quote graphic.
Why it matters
It gets more out of each idea you already have and suits each platform's format, instead of starting from a blank page every time.
Example
A dentist's article on whitening becomes a myth-vs-fact carousel, a 30-second video answer and a LinkedIn post.