What is a content calendar?
Also called social media calendar, editorial calendar.
A content calendar is a schedule of what you will post, on which platform, and when, usually planned a week or a month ahead.
Why it matters
Planning ahead keeps posting consistent, balances the kinds of posts you share, and leaves room for dates that matter to your business such as launches, holidays and sales.
Example
A salon's October calendar has a styling tip every Tuesday, a client transformation every Thursday, and a reminder about its Diwali offer in the last week.