What is a social media audit?
A social media audit is a review of all a business's social accounts to check what's working, what isn't, and what to change: profiles, posting habits, results and consistency.
Why it matters
It turns a vague feeling that social isn't working into a short list of fixes, such as an out-of-date bio, a forgotten account or a type of post that never performs.
Example
A quarterly audit shows a shop's Facebook page still lists old opening hours and that its reels reach three times more people than its photos.