What is content pillars?
Also called content themes, content buckets.
Content pillars are the three to five recurring topics a brand posts about, such as tips, behind the scenes, customer stories and offers.
Why it matters
Pillars make it easier to decide what to post each day and keep your feed from becoming all promotion or all one topic.
Example
A bakery's pillars might be: how it's made, new on the menu, customer moments, and this week's offer.