How to use Pinterest Trends

Trends sits inside a Pinterest business account. It isn't in the Pinterest app, so use a desktop or mobile browser. Pinterest notes that some features are still in testing and only available in certain regions.

1. Log in to your Pinterest business account.
2. Click the menu (hamburger) icon at the top left.
3. Under Analyze performance, select Pinterest Trends.
4. Click Region at the top right and choose the country you sell to. Most of the page then uses that region.

• Wherever you see the crystal-ball icon, Pinterest has trend predictions available as well

Source: Pinterest Business Help: Pinterest Trends, checked 15 October 2026

This is the part most small businesses use: checking when interest in a topic rises and which wording people prefer.

1. Click Search trends (the magnifying-glass-sparkle icon) on the left.
2. Under Date range at the top of the graph, choose the period you want.
3. Enter a keyword in the search bar at the top of the page.
4. Add up to four keywords in total to compare them on one graph, or pick one from Related trends. Click the x next to a term to remove it.
5. Scroll down to Demographics for the age and gender split of each keyword, and to Popular Pins to see what already ranks.

• Pinterest scales each line so its highest point is 100 and its lowest is 0. A line at 100 is that term's peak, not a search count
• Volume is normalised against all searches on Pinterest in the same period
• Create campaign at the top right turns a trend into an ad campaign if you advertise

Source: Pinterest Business Help: Pinterest Trends, checked 15 October 2026

Beyond keyword search, the tool has several views. Each one answers a different planning question:

Source: Pinterest Business Help: Pinterest Trends, checked 15 October 2026

Trends tells you what and when; your Pins still need to match the words people search. A simple routine once a month:

1. Search two to four ways of describing your main product or service and keep the wording with the strongest line.
2. Look at when the line starts rising each year, not just when it peaks, and plan Pins to go out before the rise.
3. Check Moments for events that fit your business and read the guidance for the phase it's in, such as approaching.
4. Use the winning keyword early in the Pin title and in the description. Pinterest's Pin specs page allows descriptions of up to 800 characters.
5. Use the same plain wording in the board name and board description, since people can find boards in search too.
6. Put the Pins in your content calendar and add new ones every week through the season.

Sources: Pinterest Business Help: Pinterest Trends, checked 15 October 2026; Pinterest Help: Review Pin specs, checked 15 October 2026; Pinterest Business blog: How to build your audience on Pinterest, checked 15 October 2026

If a view is missing or empty, Pinterest's help page points to these causes:

• You're logged in to a personal account. Switch to, or convert to, a business account
• You're in the Pinterest app. Open Trends in a desktop or mobile browser instead
• The feature is still in testing and isn't available in your region yet
• Growing trends your audience loves only appears once your audience is large enough
• Audience trends reflect your worldwide audience even when you've picked a region, so they may not match the region graph
• A small keyword can look as big as a large one, because each line is scaled to its own 0 to 100 range

Source: Pinterest Business Help: Pinterest Trends, checked 15 October 2026

Disclosure: this is our product. Once you know what to post and when, Zolyp plans the week, writes search-friendly Pin titles and descriptions, designs the image, and publishes to the Pinterest board you choose after you approve it. There's a 3-day free trial, no card required.