Published by the Zolyp team ·
Who can create a Product Page?
A Product Page is an extension of your company Page. You need:
- An existing Company or University Page.
- The super admin or content admin role on that Page.
- A Page in an eligible industry: B2B software, computer hardware, financial services, insurance, education, healthcare or pharmaceuticals. LinkedIn's category list also includes a group of others, such as biotechnology research and medical equipment manufacturing.
- A product your organisation owns. Services don't qualify; LinkedIn points those to a Service Page.
Sources: LinkedIn Help: LinkedIn Page types and their functions, checked 15 October 2026; LinkedIn Help: LinkedIn Product Pages, checked 15 October 2026; LinkedIn Help: Categories for creating LinkedIn Product Pages, checked 15 October 2026; LinkedIn Help: Troubleshoot rejected LinkedIn Product Pages, checked 15 October 2026
How do you create and publish a Product Page?
From your company Page:
- Go to your Page's super or content admin view.
- Select + Create below the Page name in the upper-left corner, then + Add a product. If that option is missing, your Page's industry may not be eligible.
- If the product has the same name as your organisation, select Yes, my product and organization have the same name, click Next, tick I understand and click Create. This makes a flagship Product Page.
- Otherwise select No, my product has a different name, click Next, enter the product name and click Get started.
- On the new Product Page, click the Edit icon next to each field and fill in everything marked with an asterisk, including a category. Click Save after each one.
- Click Submit for review.
- When the approval notification arrives, go to your admin view, click Activity, then View product and Publish product.
- The default hashtag is your product name, such as #abctools for ABC Tools. Custom hashtags aren't available.
- You can create up to 35 additional Product Pages, but only the ten most recently created show to visitors.
- A flagship Product Page's name and logo can't be changed once it's published.
Source: LinkedIn Help: Create and publish a LinkedIn Product Page, checked 15 October 2026
Flagship or separate Product Page?
The choice affects where the product appears and what you can edit later:
- To turn a separate Product Page into a flagship one, contact LinkedIn.
| Feature | Flagship Product Page | Separate Product Page |
|---|---|---|
| When to use it | The product has your company's name | The product has its own name |
| Where it appears | Combined with your Page in the Products tab | Its own page, linked from the Products tab |
| Featured customers | On your Page's top card and the Product Page | Only on the Product Page |
| Name | Contact LinkedIn to change | Contact LinkedIn to change |
| Logo and URL | Can't be changed | Contact LinkedIn to change |
| Category | Contact LinkedIn with the new category | Can't be changed |
Sources: LinkedIn Help: LinkedIn Product Pages features, checked 15 October 2026; LinkedIn Help: Edit your LinkedIn Product Page, checked 15 October 2026; LinkedIn Help: LinkedIn Product Pages FAQs, checked 15 October 2026
What can a Product Page show?
Both types support:
- An About section, a website link and a call-to-action button.
- Plans and pricing, including free trial details.
- Product images and videos.
- Product highlights: selected posts from your company Page.
- Featured customers (other LinkedIn Pages) and featured integrations.
- Product users: job roles likely to use the product.
- Connections who list the product as a skill, and an Ask people about this product panel.
- Product recommendations from members, which you can show or hide. LinkedIn says admins can no longer invite people to write them.
Sources: LinkedIn Help: LinkedIn Product Pages features, checked 15 October 2026; LinkedIn Help: LinkedIn Product Pages FAQs, checked 15 October 2026
Why was my Product Page rejected?
Every new Product Page, and every edit, is reviewed. A rejected submission can't become a Product Page, but if you entered something wrong you can create a new one and resubmit. LinkedIn's reasons:
- Each Product Page can have only one category.
| Reason | What it means | What to do |
|---|---|---|
| No category | The category field was left blank | Create a new Product Page with a category |
| Wrong category | The category is inaccurate or none fits | Use the category review sites and awards already use for it |
| Service | Product Pages are for products, not services | Create a Service Page instead |
| Intellectual property | Your organisation doesn't own the product | Only list products you own |
| Not a product | The page isn't about a product | Check what you submitted |
| Not enough information | The description is too thin | Write a fuller description and submit again |
Sources: LinkedIn Help: Troubleshoot rejected LinkedIn Product Pages, checked 15 October 2026; LinkedIn Help: LinkedIn Product Pages FAQs, checked 15 October 2026
Where Zolyp fits
Zolyp, which publishes this guide, is our own product, so weigh this section with that in mind. Product highlights are posts from your company Page. Zolyp writes and schedules those Page posts and shows their analytics, which makes it easier to pick the ones worth highlighting. LinkedIn is one of the 9 platforms it publishes to (Instagram, Facebook, LinkedIn, Google Business, X, TikTok, YouTube, Pinterest, and Threads), and you approve the week before anything goes live. Plans that create the posts start at $29 a month, with a 3-day free trial.
Common questions
Can any business create a LinkedIn Product Page?
No. Only Pages in certain industries qualify, mainly B2B software, computer hardware, financial services, insurance, education, healthcare and pharmaceuticals.
How many Product Pages can a company have?
Up to 35 additional Product Pages, but only the ten most recently created are shown to visitors.
Can I list a service on a LinkedIn Product Page?
No. LinkedIn rejects Product Pages for services and suggests a Service Page instead.
Why can't I see + Add a product on my LinkedIn Page?
Your Page's industry probably isn't eligible, or you don't have the super admin or content admin role.
Do Product Page edits need approval?
Yes. After you edit a Product Page, LinkedIn reviews the changes before they're published.