How to create a LinkedIn company Page

A LinkedIn Page isn't a separate login. It's run by people, from their own personal accounts, so you start from your profile. LinkedIn's help centre lists what has to be true before the Create button works:

• A LinkedIn account of your own. Whoever creates the Page becomes its super admin.
• An account that is at least one day old. Brand-new accounts have to wait.
• More than one connection with other members. Connect with a few colleagues or customers first.
• The right to act on behalf of the business. You confirm this with a tick box during setup.
• A public URL for the Page that nobody else has taken, such as linkedin.com/company/your-business.
• Sometimes, a verified workplace. LinkedIn may ask you to verify the job on your profile by work email or Microsoft Entra Verified ID before it lets you continue.

Sources: LinkedIn Help: Create a LinkedIn Page, checked 14 October 2026; LinkedIn Help: Troubleshoot creating a LinkedIn Page, checked 14 October 2026

These are LinkedIn's desktop steps. Have your logo, website address and a one-line description ready before you start.

1. Click the For Business icon in the upper-right corner of your LinkedIn homepage.
2. Scroll down and click Create a Company Page.
3. Choose the Page type: Company, Showcase page or Educational institution. Most small businesses want Company.
4. Fill in the Page identity (name and public URL), the company details (website, industry, company size, company type) and the profile details (logo and tagline).
5. Tick the verification box to confirm you have the right to act on behalf of the business.
6. Click Create page.
7. Click Start building your page! to add a cover image, description and the rest of your details.

Source: LinkedIn Help: Create a LinkedIn Page, checked 14 October 2026

Yes on iPhone and iPad, no on Android. LinkedIn's help centre says creating a Page isn't supported on Android devices, so Android users need to use a computer. In the iOS app:

1. Open any LinkedIn Page.
2. Tap the More icon on the right and select Create a LinkedIn Page.
3. Choose Company or Educational institution.
4. Enter the company name, LinkedIn public URL, website, industry, company size and company type. The tagline is optional.
5. Tick the box confirming you can act for the business.
6. Tap Create in the upper-right corner.

Source: LinkedIn Help: Create a LinkedIn Page, checked 14 October 2026

LinkedIn has several Page types. A small business almost always starts with a Company Page, and the others hang off it later if you need them.

• Showcase Pages go inactive after six months without a post, so only create one you'll keep feeding.
• Super admins of the main Page don't automatically get access to its Showcase Pages; add admins to each.

Sources: LinkedIn Help: LinkedIn Page types and their functions, checked 14 October 2026; LinkedIn Help: Troubleshoot creating a LinkedIn Page, checked 14 October 2026; LinkedIn Help: Add admins on your LinkedIn Page, checked 14 October 2026

A half-empty Page looks abandoned, and people check it before they buy. LinkedIn's own Pages guidance says Pages with complete information get 30% more weekly views. Fill these in first:

• Logo: LinkedIn recommends 400 x 400 pixels (minimum 268 x 268), PNG or JPEG, up to 3 MB.
• Cover image: LinkedIn lists 1,512 x 256 pixels, PNG or JPEG, up to 3 MB.
• Overview: say what you do, for whom and where, in plain words. LinkedIn suggests using the keywords people would search for.
• Website, industry, company size and location, so the right people find you.
• The call-to-action button, such as Visit website or Contact us.

Sources: LinkedIn Help: Image specifications for your LinkedIn Pages and Career Pages, checked 14 October 2026; LinkedIn Marketing Solutions: LinkedIn Pages best practices, checked 14 October 2026

Don't leave the Page tied to one person. If that person leaves, you can lose control of it. Only a super admin can add admins:

1. Open the Page's super admin view.
2. Go to Settings and select Manage admins.
3. Choose the Page admins tab (or Paid media admins for ad access).
4. Click Add admin and search for the person.
5. Select them, choose their admin role and click Save.

• The person must follow the Page and be a 1st, 2nd or 3rd-degree connection.
• Each person can hold only one Page admin role. Super admins and content admins can post; every admin role can see analytics.

Sources: LinkedIn Help: Add admins on your LinkedIn Page, checked 14 October 2026; LinkedIn Help: Post as your LinkedIn Page, checked 14 October 2026; LinkedIn Help: LinkedIn Page analytics, checked 14 October 2026

LinkedIn's troubleshooting page lists the usual reasons and the fix for each:

• Don't work around it by making a personal profile with the business name. LinkedIn says profiles that represent businesses rather than real people may be flagged.

Source: LinkedIn Help: Troubleshoot creating a LinkedIn Page, checked 14 October 2026

Zolyp, which publishes this guide, is our own product, so weigh this section with that in mind. Once the Page exists, Zolyp can publish to it: you connect LinkedIn and choose, under Connections, whether posts go out as your profile or as a company Page you manage. LinkedIn only shares comments and analytics for company Pages, so posting as the Page also lets Zolyp show both. LinkedIn is one of the 9 platforms it publishes to (Instagram, Facebook, LinkedIn, Google Business, X, TikTok, YouTube, Pinterest, and Threads), and you approve the week before anything goes live. Plans that create the posts start at $29 a month, with a 3-day free trial.