How to write and publish an Article on X (Twitter)

X's Articles page says publishing is open to X Premium and Premium+ subscribers, subscribers to the Plus, Premium, Super and Ultra plans on The X Subscription, Premium Business and Premium Organizations, and that Articles are available globally. X's Premium page is less clear: it lists Articles among Premium+ benefits but also says publishing is limited to Premium subscribers. Check what your plan shows before you pay for one. Anyone on X can read and share a published Article, within the audience you choose.

Sources: X Help Center: About Articles, checked 15 October 2026; X Help Center: About X Premium, checked 15 October 2026

Articles can include images, video, GIFs, posts and links. You can format text with headings, subheadings, bold, italics, strikethrough, indentation, and numbered and bulleted lists. X's instructions describe the composer on x.com.

1. Subscribe to a plan that includes Articles.
2. On x.com, select the Articles tab in the side navigation.
3. Select Write and write your Article.
4. Select Publish. The Article goes live on your profile's Articles tab.

Source: X Help Center: About Articles, checked 15 October 2026

1. Open the Article, or the Published timeline in the Article composer on x.com.
2. Select the 3-dot menu.
3. To edit, select Edit Article, then Confirm. This unpublishes the Article; republish it when you've finished.
4. To delete, select Delete instead.

Source: X Help Center: About Articles, checked 15 October 2026

• Start with a clear purpose: what should the reader think, feel or do afterwards?
• Write a specific title, a strong first sentence and use a relevant header image
• Make it easy to skim: paragraphs of 2 to 4 lines, a subheading every 3 to 5 paragraphs, lists and the key point in bold
• Write like you're talking to a friend, in a consistent voice
• Back up claims with examples or evidence. You can embed your own posts
• Edit hard: X suggests cutting 20 to 30% of the words
• End with a takeaway, a question or a call to action

Source: X Help Center: About Articles, checked 15 October 2026

Our suggestion for a small business: use Articles for evergreen pieces customers keep asking about, such as how your service works or a buying guide, and link to them in replies.

• Post a short teaser a few hours before you publish
• Pin the new Article to your profile, especially for the first 24 to 72 hours
• Share key excerpts as posts that link back to the full piece
• Reply to early readers
• Reshare older Articles when they become relevant again
• For subscriber-only Articles, select Publish, choose Subscribers under Choose your audience, then Publish again

Source: X Help Center: About Articles, checked 15 October 2026

• Your plan doesn't include Articles. X's pages disagree on exactly which tiers do, so check the plan details
• You're in the app. X's steps are for the Articles tab on x.com
• Your Article disappeared after you started editing: editing unpublishes it until you republish
• Followers can't open it: the audience may be set to Subscribers only

Sources: X Help Center: About Articles, checked 15 October 2026; X Help Center: About X Premium, checked 15 October 2026

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