How to pin a post on X (Twitter)

X gives the same steps for x.com and the iPhone and Android apps:

1. Go to your profile and find the post you'd like to pin.
2. Select the menu icon at the top of the post.
3. Select Pin to your profile.
4. Select Pin to confirm.

• X's help centre describes pinning a single post, so treat the pinned spot as one slot and swap it when something more useful comes along

Source: X Help Center: How to customize your profile, checked 15 October 2026

1. Go to your profile page.
2. On your pinned post, select the menu icon.
3. Select Unpin from profile.
4. Select Unpin to confirm.

Source: X Help Center: How to customize your profile, checked 15 October 2026

• You can't edit it. X lists pinned posts among the post types that can't currently be edited, even with X Premium, so check a post carefully before you pin it
• Editing is limited to the first hour after posting anyway, so an older post you pin later can't be changed
• If you delete a pinned post, it's removed from your profile, your followers' timelines and X search, and reposts of it are removed too
• Quote posts other people made of it stay up after you delete it

Sources: X Help Center: About Edit Post, checked 15 October 2026; X Help Center: How to delete a Post, checked 15 October 2026

• Posts inside a Space: hosts and speakers can pin a post to the top of a live Space to give listeners context, and co-hosts can manage pinned posts
• Your Space announcement: X suggests pinning the post that shares your Space link to your profile for more visibility

Source: X Help Center: How to host a Space, checked 15 October 2026

Our advice, not X's. The pinned post is the first thing a new visitor reads after your bio, so pin the post that answers why they should follow you or buy from you:

• A short introduction: who you are, what you sell and where to buy, with your best photo
• A current offer, launch or event, with the date in the text so it's obvious when it's out of date
• A thread that explains your product or answers the question customers ask most
• A post that already did well. Check your analytics and pin the one people engaged with most
• Review it every month or so, and unpin anything that has expired

• It's not your post. X's steps start from your own profile, with your own posts. To feature someone else's post, quote it with your comment and pin your quote post
• You're looking under the post. The pin option is in the menu at the top of the post
• The post was deleted, so it's no longer on your profile
• The app is out of date. Update it, or try on x.com

Sources: X Help Center: How to customize your profile, checked 15 October 2026; X Help Center: How to delete a Post, checked 15 October 2026

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