How to show your shop's products on Google with free local listings

A Merchant Center add-on that lets the products in your physical shop appear at no cost across Google to nearby shoppers. Its paid counterpart is local inventory ads, which needs a Google Ads account.

• Countries include Australia, Canada, Ireland, the UK and the US, among others; Google's overview lists them all.
• If your website doesn't show stock for your shop, Google can host a page showing your in-store products.

Source: Google Merchant Center Help: Local inventory ads and free local listings overview, checked 15 October 2026

Yes. Shops with a wired barcode scanner or compatible point of sale system, manufacturer (UPC/EAN) barcodes and a verified profile can use the Local Inventory app to add in-store products automatically at no charge. Google's pages differ on where: the Business Profile page lists the US, Canada, the UK, Ireland and Australia; the Merchant Center overview lists the UK, Ireland, the US and Canada.

Sources: Google Business Profile Help: Showcase in-store products on Google Search & Maps, checked 15 October 2026; Google Merchant Center Help: Local inventory ads and free local listings overview, checked 15 October 2026

You need to be a super admin in Merchant Center and an owner or manager of the profile.

1. In Merchant Center, go to Settings, then Access and services.
2. Select Apps and services, then Add service.
3. Select Google Business Profile, then Next.
4. Choose the profile or stores to link, then Next.
5. Confirm, then select Link.

• For a profile you don't manage, select Profile you don't manage, enter the owner's or manager's email and send a request; they accept it in Business Profile.
• You can link up to 200 Business Profiles to one Merchant Center account.

Source: Google Merchant Center Help: Add stores to Merchant Center, checked 15 October 2026

1. In Merchant Center, click Settings.
2. Select Add-ons, then the Your add-ons tab.
3. Select the Free local listings card, then Go to Free local listings.
4. Click Add country and choose the country.
5. Click Continue setup next to that country and follow the guided steps.

Source: Google Ads Help: Implement local inventory ads and free local listings, checked 15 October 2026

Google's implementation guide has 10 steps. For a single shop, the main decisions are:

• Stores: confirm your linked stores. You can add a logo and colours for free local listings.
• Availability: choose whether you know stock by store, or can ship products to the shop for pickup.
• Product pages: say whether your website shows in-store availability. If not, Google generates a page with your product and store information.
• Pickup and on display in store: optional labels if customers can collect or see items in store.
• Inventory: Google may add in-store stock it finds on your website, and you can add your own local inventory data.
• Germany, Austria and Switzerland: you must provide an Impressum page.
• Verification: if your product pages don't show stock, name an inventory verification contact, verify their email and request inventory verification.

Source: Google Ads Help: Implement local inventory ads and free local listings, checked 15 October 2026

Check these:

• You can't add a store. Only a super admin can; find who that is under People and access in Business Manager.
• Request inventory verification is greyed out. Google says it becomes available within 48 hours once the contact's details are verified and your stores, product data and inventory data are added.
• You can't edit store details from Merchant Center. You need to be an owner or manager on that store's Business Profile.
• Products are disapproved. Google disapproves products and accounts that break its local inventory ads and free local listings policies.

Sources: Google Merchant Center Help: Add stores to Merchant Center, checked 15 October 2026; Google Ads Help: Implement local inventory ads and free local listings, checked 15 October 2026

Disclosure: this is our product. Listings show what you stock; posts tell people what's new. Zolyp writes and designs Google Business updates and events in your brand's style and publishes them to your connected profile once you approve. It doesn't manage Merchant Center or product feeds. There's a 3-day free trial, no card required.