How to add products to your Google Business Profile

Google offers a manual route and automatic ones. The product editor suits a local shop selling physical goods, especially if you don't have a website where customers can buy online, your products don't have barcodes, or you don't have up-to-date stock data.

• Restaurants use the menu editor instead, and service businesses use the services editor.

Sources: Google Business Profile Help: About product editor, checked 15 October 2026; Google Business Profile Help: Showcase in-store products on Google Search & Maps, checked 15 October 2026

Items you add appear in your Business Profile on Google Search. Before you start, note Google's rule: products must follow the Shopping ads policy, and submitting products that break it can lead to all of your uploaded products being removed.

1. Sign in to the Google Account you use to manage your Business Profile.
2. Go to your Business Profile. If you have several, click See your profile next to the right one.
3. Click Edit products.
4. Fill in the fields in the form.
5. Click Publish.

• If a Merchant Center account is already linked to the profile, Edit products offers to manage products there, or to request access if you don't have it.
• In the US only, the product editor can generate a new background scene for a product photo with Product Studio, a generative AI tool. Using it means agreeing to its terms of service.
• Our suggestion: start with your best sellers, use your own clear photos and plain product names, and remove items you no longer stock.

Source: Google Business Profile Help: About product editor, checked 15 October 2026

1. Sign in to the Google Account you use to manage your Business Profile.
2. Go to your Business Profile. If you have several, click View profile next to the right one.
3. Click Edit products.
4. Click the product you want to update.
5. To edit it, change the fields and click Publish. To remove it, click Menu, then Delete.

Source: Google Business Profile Help: About product editor, checked 15 October 2026

The Local Inventory app (previously called Pointy) adds in-store products to Google at no charge, and your in-store products may then show on Google Search, Google Maps and the Shopping tab. Google lists these eligibility conditions:

1. To manage these products, go to your Business Profile and choose Edit profile, then Products, then Add product. On a computer in Google Search, select Edit products.
2. Select Manage products to open Merchant Center.
3. If you don't have access, select Request on the Request access to Merchant Center screen. You'll get an email when access is approved.

• You're in the US, Canada, the UK, Ireland or Australia.
• You have a physical shop that uses a wired barcode scanner or a compatible point of sale system, and you sell products with manufacturer (UPC/EAN) barcodes.
• Your Business Profile is verified, and your shop is in an eligible vertical.
• If you make your own barcode labels, put both the UPC/EAN barcode and your own label on the product and scan both at the till.

Source: Google Business Profile Help: Showcase in-store products on Google Search & Maps, checked 15 October 2026

Work through these in order:

• One product broke the Shopping ads policy. Google can remove all your uploaded products when that happens, so check every item against the policy.
• You switched to automatic sync. Signing up to add products automatically replaces products you uploaded by hand.
• Your shop sells restricted items. Google treats some store types, such as gun and tobacco shops, as sensitive and doesn't show restricted products, only the other items you sell.
• You unlinked a product source. Inventory from that source is removed from Google within 48 hours.
• You expected it on Maps. Products added in the product editor appear in your Business Profile on Google Search; in-store products synced automatically may also show on Maps and the Shopping tab.

Sources: Google Business Profile Help: About product editor, checked 15 October 2026; Google Business Profile Help: Showcase in-store products on Google Search & Maps, checked 15 October 2026

Disclosure: this is our product. Products sit on your profile until you change them; posts are where you say what has just arrived. Zolyp writes and designs Google Business updates and events in your brand's style and publishes them to your connected profile once you approve. There's a 3-day free trial, no card required.