How to add WhatsApp or text chat to your Google Business Profile

It's a contact option that lets customers message you by WhatsApp or text straight from your profile, so you can answer questions in real time.

• Only claimed and verified profiles can add it.
• It's available in select regions, so it might not appear for your profile.
• You can add WhatsApp, text message or both, but if you add both, customers only see the text message option.
• Several profiles can use the same WhatsApp link, which helps businesses with more than one location.

Sources: Google Business Profile Help: Chat with customers from your Business Profile, checked 15 October 2026; Google Business Profile Help: Edit your Business Profile, checked 15 October 2026

1. Go to your Business Profile.
2. Click Edit profile, then Contact.
3. Next to Chat, select Edit.
4. Open the Chat drop-down and select WhatsApp or Text message.
5. Add your WhatsApp click to chat URL, or a phone number that can receive texts.
6. Click Save.

• WhatsApp's own help centre explains how to build a click to chat link for your number.

Source: Google Business Profile Help: Chat with customers from your Business Profile, checked 15 October 2026

Your performance report includes a Messages metric, which Google defines as the number of different conversations through messages. Google's chat page points to the performance report for chat metrics.

1. Go to your Business Profile.
2. Click Performance.
3. At the top, select a time period, then click Apply.
4. Look for Messages among the interactions.

Sources: Google Business Profile Help: Understand your Business Profile performance & insights, checked 15 October 2026; Google Business Profile Help: Chat with customers from your Business Profile, checked 15 October 2026

Google doesn't set reply-time rules on this page. These are our suggestions:

• Use a number or WhatsApp account someone actually checks during opening hours.
• Save quick answers to the questions you get most, such as prices, parking and availability.
• If you can't cover chat, use the phone number field alone rather than a chat option nobody answers.

Check these:

• There's no Chat option in Contact. It's only available in select regions.
• The profile isn't verified. Chat needs a claimed and verified profile.
• Customers see text but not WhatsApp. When both are added, only the text option shows.
• Texts aren't arriving. The number you add must be able to receive text messages.

Sources: Google Business Profile Help: Chat with customers from your Business Profile, checked 15 October 2026; Google Business Profile Help: Edit your Business Profile, checked 15 October 2026

Disclosure: this is our product. Zolyp doesn't read or answer messages; it has no inbox. It writes and designs Google Business updates and events in your brand's style and publishes them to your connected profile once you approve. There's a 3-day free trial, no card required.