Published by the Zolyp team ·
Which social networks can you link?
Google allows one link per network, so you can add a Facebook link and a YouTube link but not two YouTube links. Use the format Google expects:
| Network | Link format |
|---|---|
| facebook.com/{username} | |
| instagram.com/{username} | |
| linkedin.com/company/{username} for a company, or linkedin.com/in/{username} for a person | |
| pinterest.com/{username} | |
| TikTok | tiktok.com/{username} |
| X | twitter.com/{username} |
| YouTube | youtube.com/@{username}, youtube.com/channel/{username} or youtube.com/user/{username} |
Sources: Google Business Profile Help: Manage your social media links, checked 15 October 2026; Google Business Profile Help: Edit your Business Profile, checked 15 October 2026
How do you add or change a social link?
- Go to your Business Profile.
- Select Edit profile, then Contact.
- Next to Social profiles, select the edit icon.
- Choose the network from the Social profile dropdown.
- Enter the link in the Web address field. To add another network, select Add social profile.
- Select Save.
- The same social link can be used on several Business Profiles. To update links across all your profiles at once, Google points to the Business Profile APIs.
- Our suggestion: link the accounts you actually post on. A profile that sends people to an account that went quiet a year ago does more harm than having no link.
Source: Google Business Profile Help: Manage your social media links, checked 15 October 2026
How do you remove a social link?
- Go to your Business Profile.
- Select Edit profile, then Contact.
- Next to Social profiles, select the edit icon.
- Select the delete icon next to the link you want to remove.
- Select Save.
- Google can add social links to some profiles automatically if they meet certain requirements. You can replace a link Google added with your own, but to remove it completely you need to contact Google support.
Source: Google Business Profile Help: Manage your social media links, checked 15 October 2026
Why won't your social link save or show?
Check these:
- Google says a link is rejected or won't save if it's broken, duplicated or invalid, or points to a network it doesn't support.
- Our suggestion: copy the address of your profile page in the format above rather than a link to a single post.
- Social links aren't available in your region yet, so the Social profiles option may not appear at all.
- You can't see clicks from these links: Google doesn't currently provide performance metrics or click tracking for social media links.
- In select regions and languages, posts about events, deals or offers from your linked social profiles may also appear on your Business Profile.
Source: Google Business Profile Help: Manage your social media links, checked 15 October 2026
Keeping the accounts you link active
Disclosure: this is our product. A social link is only worth adding if the account behind it is current. Zolyp plans, writes and designs posts in your brand's style and publishes them, once you approve, to Instagram, Facebook, TikTok, LinkedIn, X, YouTube, Pinterest, Threads and Google Business. There's a 3-day free trial, no card required.
Common questions
Why can't I add social media links to my Google Business Profile?
Google says social media links are only available in select regions, so the option may not appear on your profile yet.
Which social networks can I link on Google Business Profile?
Facebook, Instagram, LinkedIn, Pinterest, TikTok, X and YouTube, with one link per network.
Can I add two Instagram accounts?
No. Google allows one link per network on each Business Profile.
How do I remove a social link Google added?
You can replace it with your own link in Edit profile, then Contact. To remove it entirely, Google says to contact its support team.
Can I see how many people click my social links?
No. Google doesn't currently provide performance metrics or click tracking for social media links.