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Can you change the name yourself?

It depends on how big the change is and how many employees are linked to the Page. LinkedIn's examples:

  • Small number of linked employees: make minimal or significant changes yourself in Edit page, then tell employees.
  • Large number of linked employees: contact LinkedIn. LinkedIn doesn't say where small ends and large begins.
  • Verified Page: contact LinkedIn for any name change.
  • Names are limited to 100 characters, must match the real organisation and can't include any version of LinkedIn.
ChangeExampleType
Legal suffixCompany Name Inc. to Company Name LLC.Minimal
Dropping a wordThe Dream Company to Dream CompanyMinimal
New core nameCompany Name Inc. to Business Name LLC.Significant
Adding a wordDream to Dream VisionSignificant

Sources: LinkedIn Help: Minimal name changes for your LinkedIn Page or Showcase Page, checked 15 October 2026; LinkedIn Help: Requirements to rebrand or change the name of your LinkedIn or Showcase page, checked 15 October 2026; LinkedIn Help: Change your LinkedIn Page or Showcase Page name, checked 15 October 2026

How do you change a LinkedIn Page name?

On desktop, as a super admin:

  1. Go to the Page's super admin view.
  2. Click Edit page in the left menu.
  3. Click the Page info tab.
  4. Click Name and type the new name.
  5. Click Save.
  • In the app: open the super admin view, tap Dashboard, then Edit page, change the Name and tap Save.
  • If you don't see the option to edit the name, the Page likely has too many linked employees. Contact LinkedIn.

Source: LinkedIn Help: Change your LinkedIn Page or Showcase Page name, checked 15 October 2026

How do you change a LinkedIn Page URL?

Changing the name doesn't change the URL. To edit it:

  1. Go to the Page's super admin view.
  2. Click Edit page, then the Page info tab.
  3. Click the LinkedIn Public URL box and type the new URL.
  4. Click Save.
  • Lowercase letters, numbers, hyphens and Chinese, Japanese or Korean characters only, with at least one character that isn't a number.
  • No double hyphens, and no hyphen at the start or end.
  • Once in a 30-day period at most, and only if the URL is free.
  • It should match the Page name. LinkedIn prefers /the-dream-company to an acronym such as /tdc.

Sources: LinkedIn Help: Edit your LinkedIn Page or Showcase Page URL, checked 15 October 2026; LinkedIn Help: LinkedIn Page public URL, checked 15 October 2026; LinkedIn Help: Create a LinkedIn Page best practices, checked 15 October 2026

What happens after you change the name or URL?

What LinkedIn says changes, and what doesn't:

  • Employees' work experience isn't updated. Post on the Page to tell them so they can edit their profiles.
  • The old URL keeps sending people to your Page until another Page asks for it, which ends the redirect.
  • Search engines may take a few weeks to show the new URL.
  • Every Page also has a numeric URL, visible to admins, that never changes.

Sources: LinkedIn Help: Change your LinkedIn Page or Showcase Page name, checked 15 October 2026; LinkedIn Help: LinkedIn Page public URL, checked 15 October 2026; LinkedIn Help: Requirements to rebrand or change the name of your LinkedIn or Showcase page, checked 15 October 2026

What about a full rebrand or merger?

With a large employee count, publish a press release that states the new name and the reason for the rebrand, then contact LinkedIn with it. LinkedIn reviews whether it meets its criteria.

  • Followers can't be moved to a new Page when the change comes from an acquisition, merger, de-merger or company split.
  • To use an old URL for another of your Pages, contact LinkedIn support.

Sources: LinkedIn Help: Requirements to rebrand or change the name of your LinkedIn or Showcase page, checked 15 October 2026; LinkedIn Help: LinkedIn Page public URL, checked 15 October 2026

Why can't I change my LinkedIn Page name or URL?

Common blockers:

ProblemWhyWhat to do
No name field to editMany linked employees, or you're not a super adminContact LinkedIn, or ask a super admin
Name change refusedThe Page is verifiedContact LinkedIn for any name change
URL won't saveTaken, uppercase or bad hyphensTry another lowercase version
Can't change URL againYou changed it in the last 30 daysWait until 30 days have passed
URL still old after renamingName and URL are separateEdit LinkedIn Public URL as well

Sources: LinkedIn Help: Change your LinkedIn Page or Showcase Page name, checked 15 October 2026; LinkedIn Help: Requirements to rebrand or change the name of your LinkedIn or Showcase page, checked 15 October 2026; LinkedIn Help: LinkedIn Page public URL, checked 15 October 2026; LinkedIn Help: Create a LinkedIn Page best practices, checked 15 October 2026

Where Zolyp fits

Zolyp, which publishes this guide, is our own product, so weigh this section with that in mind. After a rename, tell your followers and staff. Zolyp can write and schedule that announcement on your company Page alongside your other LinkedIn posts. LinkedIn is one of the 9 platforms it publishes to (Instagram, Facebook, LinkedIn, Google Business, X, TikTok, YouTube, Pinterest, and Threads), and you approve the week before anything goes live. Plans that create the posts start at $29 a month, with a 3-day free trial.

Common questions

How do I change my company name on LinkedIn?

As a super admin, go to Edit page, then Page info, change the Name and click Save. Verified Pages and Pages with many employees must contact LinkedIn.

How often can I change my LinkedIn Page URL?

No more than once in a 30-day period, and only to a URL that's available.

Will my old LinkedIn Page URL still work?

Yes, it redirects to your Page until another Page asks for it.

Does changing the Page name update employees' profiles?

No. Their work experience stays the same. LinkedIn suggests posting on the Page so they can update it themselves.

How long can a LinkedIn Page name be?

Up to 100 characters.

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