The festival of lights, celebrated by Hindus, Sikhs and Jains with lamps, sweets and family gatherings. The main day falls on 8 November in 2026.
How the date is set: Moves each year with the Hindu lunar calendar (Lakshmi Puja day).
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Why post: One of the biggest shopping and gifting moments of the year in India and for diaspora communities.
Best for: Retail and gifting, Sweets and bakeries, Fashion, Jewellery.
Diwali post ideas
- Wish your community Happy Diwali with a warm, simple visual.
- Share a Diwali gift guide from your products.
- Show how your team or shop celebrates, with lamps and sweets.
Captions you can adapt
Wishing you and your family a bright and happy Diwali, from all of us at [business].
Diwali gifting made easy: five ideas under [price], ready to wrap. Swipe through.
Replace anything in [brackets] with your own details.
Diwali hashtags
#Diwali #HappyDiwali #FestivalOfLights #Deepavali
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Write your Diwali post
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