An online shopping event on 11 November that started in China and is run by large e-commerce platforms. Online shops in many other countries now run 11.11 sales too.
How the date is set: Every year on 11 November (11.11).
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Why post: An early start to holiday shopping, two weeks before Black Friday, for online shops.
Best for: Online shops, Fashion and beauty, Electronics.
Singles' Day (11.11) post ideas
- Run an 11.11 offer for 11 hours, or at 11% off.
- Post a 'treat yourself' gift guide with self-gifting picks.
- Tease your Black Friday plans to people who shop early.
Captions you can adapt
11.11 is here: [offer] for the next 11 hours only. Shop at [link].
No one to buy for? Buy for yourself. Our 11.11 treat-yourself picks, swipe through.
Replace anything in [brackets] with your own details.
Singles' Day (11.11) hashtags
#SinglesDay #DoubleEleven #OnlineShopping #Sale
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